0
Get In Touch
$34.00
  • Tool ID: 2003
  • Author: OliiR Academy

Pricing Strategy

This tool exists to bring structure, transparency, and governance to pricing decisions across channels, customers, and categories.
$34.00
  • Tool ID: 2003
  • Author: OliiR Academy

Tool's Overview

It addresses the commercial risk of fragmented and inconsistent discounting, where multiple pricing mechanisms operate in parallel without clear logic, ownership, or control. By consolidating all pricing and discount levers into a single evaluation framework, the tool enables disciplined assessment of whether pricing actions are aligned to strategy, policy, and commercial objectives.

The scorecard supports Sales and Trade Marketing teams in moving pricing from reactive execution to managed decision-making, ensuring that discounts are intentional, justified, and measurable.

What This Tool Does

  • Consolidates all pricing and discount elements into a single evaluation framework
  • Separates macro-level pricing features (channel, category, tier, policy) from micro-level execution levers
  • Reviews list price integrity versus applied discounts
  • Assesses channel, category, tier, and customer-aligned discounts
  • Evaluates payment terms, activity-based, objective-based, and special discounts
  • Tests alignment to pricing policy, pricing KPIs, and governance mechanisms
  • Provides a clear pricing strategy score to support management review

When to Use This Tool

This tool should be used:

  • During pricing strategy reviews and annual commercial planning
  • Ahead of price changes, discount restructuring, or policy resets
  • When margins are under pressure and pricing discipline is required
  • As part of Sales and Trade Marketing alignment discussions
  • Before the pricing committee reviews or approvals
  • When standardising pricing across channels, customers, or portfolios

Who Should Use This Tool

This tool is intended for commercial teams responsible for pricing governance and trade decision-making, including:

  • Trade Marketing teams within brand owners and distributors
  • Sales teams responsible for customer pricing, negotiations, and execution
  • Commercial and Revenue Management teams overseeing pricing architecture and margins
  • Category Management teams aligning pricing to category roles and channel strategies
  • Distributor Trade Marketing and Sales teams managing multi-principal pricing complexity
  • Brand / Principal teams working with distributors to align pricing policy and execution

How the Tool Is Structured

The Excel file is organised into two integrated assessment sections:

  • Macro-Level Pricing Features, covering:
  • List price structure
  • Channel, category, and tier discounts
  • Pricing policy, currency, KPIs, and governance
  • Micro-Level Pricing Features, covering:
  • Customer and channel segmentation
  • Customer classification and discount alignment
  • Payment terms, activity-based, special, and objective discounts

Each section includes:

  • Defined assessment criteria
  • Scoring logic leading to sub-totals and a consolidated total score
  • A format suitable for pricing governance and management review

Access Options

Free

$0

Get Started
  • Access Level
    Limited set of essential
    tools.
  • Best For
    Individuals     exploring capability support.

Select

$99

Get Started
  • Access Level
    Choose up to 10 premium tools.
  • Best For
    Teams     looking for focused, project-based support.

Unlimited

$999

Get Started
  • Access Level
    Full access     for one year to all tools.
  • Best For
    Organizations     seeking
    structured capability building.
  • Download in Microsoft Formats.
  • Excel, Word, PowerPoint.
  • Fully editable, ready to implement.

FAQs

Do I need special software?

No, All tools are built in Microsoft Office.

Download links are sent by email.

Yes, they are fully editable.

Proprietary to OliiR Academy – For internal use only.

  • Testimonials
Before this program, our trade marketing team was stuck in 'execution mode'—constantly firefighting and reacting to sales requests. This course gave them the structure to stop fixing gaps and start leading the category strategy. They are finally operating as the engine room of our commercial growth.
— Commercial Director, Global FMCG Manufacturer
The biggest impact has been on our internal alignment. We used to have Sales, Marketing, and Trade working in silos, often with competing priorities. The Mini-MBA created a shared language and a single commercial rhythm. Now, when we approach a retailer, we speak with one unified voice.
— VP of Sales & Marketing, Regional Distributor
Trade spend is our second biggest P&L line, yet we were spending it on instinct. This program gave my team the financial discipline to actually measure ROI. We’ve stopped the 'surprise promotions' and started building investment models that actually justify the funding.
— General Manager, Food & Beverage
Our conversations with buyers have completely changed. We moved from simply pushing SKUs to presenting data-backed category stories that defend our shelf space. The team now has the confidence to justify listings and challenge retailers with insights, not just price.
— Head of Modern Trade, Personal Care Brand
What I appreciate most is the practicality. My team didn't just learn theory; they came back with ready-to-use JBP templates and Scorecards that we implemented immediately. It brought order and predictability to our daily work routine.
— HR Director, Consumer Goods
  • GET STARTED

Ready to transform your FMCG capability?

Book Free Consultation

Turning strategy into execution.

Browse Courses

Learn anywhere, anytime.

Explore Tools

From analysis to action — instantly.