Your commercial engine, fixed.
McKinsey research shows that only 1 in 3 FMCG leaders say their commercial capability programmes actually work. The gap isn’t strategy. It’s execution. We fix that, hands-on, inside your organisation, across 12–36 weeks.
Your commercial engine, fixed.
McKinsey research shows that only 1 in 3 FMCG leaders say their commercial capability programmes actually work. The gap isn’t strategy. It’s execution. We fix that, hands-on, inside your organisation, across 12–36 weeks.
The Problem
Teams work hard but priorities compete, roles overlap, and trade spend grows without clear ROI logic.
What we do
We redesign your commercial system: GTM, RTM, portfolio, customers, channels, and team structure.
What changes
Trade Marketing leads planning. Sales executes with discipline. And the gap between strategy and the shelf closes, permanently.
“Transformation is not a workshop. It is structural change, delivered inside your business.”
Most programmes give you a report and leave. We work inside your organisation across six structured stages, from auditing what is broken to embedding what works, so the results hold long after we leave.
Transformation defines the system. Capability sustains performance.
- Who it's for
Built for commercial teams under real market pressure
This is not for businesses that want a presentation. It is for ones ready to change how the commercial engine actually works from the inside.
-
Trade Marketing & FMCG Organisations
Companies where the gap between brand strategy and in-store execution is widening, and the commercial team feels it every quarter. -
Multi-Brand, Multi-Market Businesses
Organisations managing complexity across brands, geographies, and channels, where clarity on priorities gets harder every year. -
Businesses Where Trade Spend Is Growing But Results Are Not
When investment is going in and performance isn't coming out, the problem is never the budget. It's the system the budget is operating in.
- What you get
A commercial system that actually works
Not a report. Not a recommendation. An end-to-end redesign, with your team, inside your business.
End-to-end commercial system redesign
Trade Marketing and Sales aligned, same priorities, same logic, same language across every function.
Clear 3C prioritisation
Category, Channel, Customer, and Shopper, prioritised clearly so everyone knows where to focus and why.
Defined roles, processes & governance
No more grey areas. Every function knows what it owns, what it influences, and what decisions it makes.
Functions connected around shared commercial priorities
A clear picture of where value is being lost
Structured delivery across 12–36 weeks
- How the system works
From inputs to outcomes, The full picture
This is how commercial transformation actually flows, from the raw inputs your business already has, through the 3C discipline framework, to the outcomes that change how the organisation operates.
- How it works
Six stages.
One clear path.
Every engagement follows the same structured journey, from understanding what is broken to making sure the fix holds long after we leave.
01 Baseline
- Baseline audit
- Corporate sponsorship
- Internal visibility
- Stakeholder interviews
02Align
- TM Charter
- Capability evaluation
- Cross-functional priority alignment
- Sales and TM engagement framework
- Shared KPI definition
03Diagnose
- Map & classify
- Identify processes
- Trade spend governance
- Portfolio & scorecards
- KPI framework
04Design
- Operating model & 3C
- SKU rationalisation
- Category roles
- Trade guardrails
- KPI framework
05Build
- Channel plans
- POG by category
- Share of shelf
- Alignment & tracking
06Govern
- Brand playbooks
- Joint business plans
- Reviews & cadences
- Plans & proposals
- What changes
What your business looks like on the other side
Not objectives. Not promises. What actually happens when the six stages are complete and the system is working.
Fewer, clearer priorities
Chosen deliberately, not inherited from last year. Everyone knows what matters and why.
Clear decision rights
Every function knows what it owns. Fewer meetings to decide who decides.
Trade spend that earns its place
Investment tied to category and channel roles, not habit, not negotiation.
Less friction between teams
Sales, Trade Marketing, and Finance using the same logic, without the usual arguments.
A planning rhythm that holds
Annual planning, customer reviews, and governance built into how the business operates.
Not great in some places and invisible in others. Never again.
Across channels, customers, and markets
Share this page
- GET STARTED