Built for the decision you're making right now.

300+ tools built for real FMCG work, not theoretical frameworks. Download, open, and use them today. No setup. No training course. Just structure where you need it most.

Proprietary tools
0 +
Tool categories
0
Training needed to start
0
Microsoft 365 based, Opens on day one. No new software.
100% 0

Ten types of tools. One commercial system.

Every tool type serves a specific commercial purpose. Together they cover every decision a commercial team needs to make.

Exercises (1)

Assignments for real-world practice and application.
10000 Series

Browse All Resources

Categories
Categories
Topics
Topics
File Type
File Types
Subscription Type
Subscription

Principal Tiering Model Tool

Tier your principals
Tool # 9171
|
Excel File
|
Subscription

Channel Prioritization Tool

Prioritise your channels
Tool # 9172
|
Excel File
|
Subscription

Objection Handling

Practise handling objections confidently
Tool # 10010
|
PowerPoint
|
Free

TM Category Health Scorecard

Score category health
Tool # 9151
|
Excel File
|
Subscription

TM Channel Health Grid Scorecard

Score channel health
Tool # 9152
|
Excel File
|
Subscription

TM SKU Execution Planner

Plan SKU execution
Tool # 9153
|
Excel File
|
Subscription

TM GTM alignment Scorecard

Score go-to-market alignment
Tool # 9154
|
Excel File
|
Subscription

GTM Tools Matrix

Match GTM tools to need
Tool # 9155
|
Excel File
|
Subscription

TM Shelf Space Calculator

Calculate fair shelf space
Tool # 9156
|
Excel File
|
Subscription

RTM Tools – Market & Channel

Tools for route-to-market
Tool # 9157
|
Excel File
|
Subscription

RTM Customer & Account Segmentation

Segment customers and accounts
Tool # 9158
|
Excel File
|
Subscription

RTM Execution Standards Tools

Set execution standards
Tool # 9159
|
Excel File
|
Subscription

Traditional Trade Outlet Classification

Classify traditional-trade outlets
Tool # 9160
|
Excel File
|
Subscription

Portfolio Strategy Tool – 4 Roles

Assign four portfolio roles
Tool # 9161
|
Excel File
|
Subscription

Customer Prioritization – Paretto Analysis

Prioritise customers by Pareto
Tool # 9162
|
Excel File
|
Subscription

Customer Prioritization – Strategic Method

Prioritise customers strategically
Tool # 9163
|
Excel File
|
Subscription

Customer & Category Prioritization – Version # 1

Prioritise customers and categories
Tool # 9164
|
Excel File
|
Subscription

Customer & Category Prioritization – Version # 2

Prioritise customers, categories (v2)
Tool # 9165
|
Excel File
|
Subscription

Traditional Trade – Outlet Importance Calculator

Rank outlet importance
Tool # 9166
|
Excel File
|
Subscription

9Q_Value_Map_Simple_Dashboard

Nine-quadrant value map
Tool # 9167
|
Excel File
|
Subscription

Traditional Trade Promotion Design Framework

Design traditional-trade promotions
Tool # 9168
|
Excel File
|
Subscription

Traditional Trade ROI Calculator

Calculate traditional-trade ROI
Tool # 9169
|
Excel File
|
Subscription

TM Headcount Calculator Advanced

Calculate the right headcount
Tool # 9170
|
Excel File
|
Subscription

Sample integrated business P&L with Trade Marketing

Integrated P&L with TM
Tool # 9107
|
Excel File
|
Subscription

Access Options

Free

$0

Select

$99

Unlimited

$999

FAQs

Do I need special software?

No, All tools are built in Microsoft Office.

Download links are sent by email.

Yes, they are fully editable.

Proprietary to OliiR Academy – For internal use only.

All tools are fully editable, adapt them to your market, your categories and your commercial context. They are built to be flexible, not rigid.

Share this page

Ready to work smarter?

Browse the tools library, download what you need, and start using them today. No setup. No training course. No waiting.
Landing Page Form

For anyone who makes commercial decisions

Whether you are planning the quarter, diagnosing a performance gap, or executing in-market, there is a tool built for exactly that moment.

Practical tools. Instant value.

No implementation project. No consultant to explain it. Download, open, and start using it today.

Ready-to-use — out of the box

Every tool arrives structured, labelled, and ready for real work. No customisation required before you can start.

Built for hundreds of real FMCG scenarios

Not hypothetical business school cases. Every tool was built because someone needed it, in a real market, for a real decision.

Excel-based on Microsoft 365

No new software. No IT request. Your team already has the platform, the tools just make it work harder for you.

Standalone or connected to your full commercial system

Pick what you need today. Or use them as part of a broader transformation and capability programme, they are designed to work both ways.

Consistent execution across every team

The same tool used by every market, every team, every manager. That consistency is where the real value builds, quarter over quarter.