Objection Handling
Objection handling is where most field selling is won or lost — yet it is rarely practised in a structured way. Salespeople learn it on the job, under pressure, in front of the customer, which is the most expensive place to learn anything.
Simple Trade Marketing Budget
TM budget templates often arrive overcomplicated — leaving teams stuck on structure rather than allocation. A simple budget gets the job done faster.
Competitive Strength Evaluation
The Competitive Strength Evaluation Tool is built to give Trade Marketing and Category teams a structured, disciplined way to objectively assess brand and portfolio strength versus competition in a defined category, channel, or customer environment.
Trade Marketing – Promotional Framework
Promotions often get designed by feel — leaving Trade Marketing with mechanics that don’t fit objectives and ROI that disappoints.
Go-To-Market (GTM) Mapping
GTM choices are often described in PowerPoint slides that don’t translate into operating decisions. The result is alignment on intent but drift on execution — who owns what, by when, with which trade-offs.
Ansoff Growth Matrix
Sort your growth options by risk — from defending existing market with existing product, to entering new markets with new products. The discipline that prevents over-stretch.
Stakeholder Analysis
Identify, prioritise and manage the people who can make or break your initiative — by their level of power and their level of interest.
McKinsey 9 Box
Score business units on Industry Attractiveness × Competitive Position. Tool maps each to one of five strategic boxes — Invest, Selective Growth, Selectivity, Harvest, Divest.
Socio Economic Classification Template
Most consumer segmentation work uses generic income brackets that fail to reflect how consumers actually behave at the shelf. Without a disciplined socio-economic framework, brand and category decisions end up based on demographic shorthand rather than purchase logic.
Market Segmentation Survey High Level
Market segmentation often starts with whatever data is conveniently available, rather than the questions that actually inform commercial choices. The result is a segmentation exercise that looks rigorous but misses the inputs that drive real decisions.