Socio Economic Classification Template

Most consumer segmentation work uses generic income brackets that fail to reflect how consumers actually behave at the shelf. Without a disciplined socio-economic framework, brand and category decisions end up based on demographic shorthand rather than purchase logic.

The Socio Economic Classification (SEC) Template provides a structured framework for classifying consumers into clearly defined socio-economic segments, with category and brand decisions mapped against each segment.

It replaces shorthand demographic thinking with a disciplined classification approach, illustrated through a worked toothpaste-category example so the logic transfers cleanly into your own categories.