- Founder · OliiR Academy & The Star Quadrant
Sudarshan Raman
Business Transformation & Trade Marketing Architect
Three decades inside the engine of consumer goods. 25 markets. 200 categories. One consistent mission, building the commercial discipline that turns strategy into shelf.
- Founder · OliiR Academy & The Star Quadrant
Sudarshan Raman
Business Transformation & Trade Marketing Architect
Three decades inside the engine of consumer goods. 25 markets. 200 categories. One consistent mission, building the commercial discipline that turns strategy into shelf.
- The Story
Built from the inside out.
My career began in consumer goods at a time when trade marketing was still being invented as a function. I worked across multinational organisations, from P&G to British American Tobacco, from Bayer to 3M, across markets that were complex, underserved, and commercially demanding. MEA, Pakistan, Central and Eastern Europe. Markets where textbook strategy rarely survived first contact with the trade.
"The gap between strategy and execution is not a knowledge problem. It's a structure problem, and structure can be fixed."
After three decades of building commercial engines from within, I founded OliiR Academy to institutionalise what I had learned, and The Star Quadrant* to deliver it directly to organisations ready to close that gap. Not as a consultant with frameworks borrowed from theory. As an operator who lived the problems and built the fixes.
Today, OliiR operates at the intersection of business transformation, capability development, and commercial discipline , equipping professionals and organisations to move from good intent to great execution.
*The Star Quadrant is OliiR’s strategic advisory practice, working directly with leadership teams on commercial transformation.
- What We Do
Three disciplines. One commercial engine.
Every engagement with OliiR is rooted in operator experience, not theory. We rebuild what isn’t working, strengthen what exists, and build what’s missing.
Commercial Transformation
Rebuilding commercial operating models that are broken or outgrown, from the inside, with discipline and accountability.
- Commercial operating model redesign
- GTM and Route-to-Market discipline
- Sales, Trade Marketing & Finance alignment
- Trade investment structure & control
Capability Building
Developing the human infrastructure behind commercial performance, through structured programmes, tools, and a Mini MBA built for practitioners.
- Trade Marketing capability programmes
- Structured Mini MBA curriculum
- LMS-enabled learning journeys
- Practical tools & execution frameworks
- Pedigree
Designed by professionals who built these functions.
The OliiR methodology is drawn from real careers inside the world’s most demanding consumer goods organisations.
- Market Experience
Across 25 markets, the problems rhyme.
Core Gulf Markets & Levant
Sub-Saharan Africa
CEE regional markets
Across all major consumer goods verticals
- How We Work
Operator-led. Execution-first.
What We Fix
- Commercial operating models that are misaligned or outdated
- Trade Marketing functions that are tactical rather than strategic
- GTM and Route-to-Market execution that loses value between plan and shelf
- Disconnect between Sales, Trade Marketing, and other commercial functions
- Trade investment that is unstructured, unmeasured, or unaccountable
How We Operate
- Operator-led engagements, not theoretical frameworks applied from outside
- Structured transformation with clear milestones and accountability
- Practical tools built for real commercial environments
- Capability development that sticks, embedded in teams, not delivered and forgotten
- Honest diagnostic before any engagement, we say no if transformation isn't the right answer
- GET STARTED
Start a conversation.
No pitch. No proposal.
Just an honest view of what your business needs.