For GMs, Commercial Directors and Heads of Sales in principle-led and distributor-led FMCG businesses. It examines how deliberately your route to market is designed for the channels and geographies you serve, coverage, cost, control and the fit of your distributor model. You finish knowing whether your RTM was designed for where the business is going or simply inherited.
Route-to-Market & Distributor Diagnostic
Is your route to market built to scale?