Principal Tiering Model Tool
The Principal Tiering Model Tool is built to give Trade Marketing and commercial teams a structured, defensible way to for a distributor — tier the principals they distribute. allocate effort and investment by tier.
Channel Prioritization Tool
The Channel Prioritization Tool is built to give Trade Marketing and commercial teams a structured, defensible way to score and tier channels based on 11 weighted criteria. identical to the oliir sample structure — the gold-standard reference.
Traditional Trade Outlet Classification
The Traditional Trade Outlet Classification is built to give Trade Marketing and commercial teams a structured, defensible way to classify traditional trade outlets into tiers — a/b/c — based on size, throughput, and strategic value.
Portfolio Strategy Tool – 4 Roles
The Portfolio Strategy 4 Roles is built to give Trade Marketing and commercial teams a structured, defensible way to assign each sku one of four portfolio roles — hero, builder, filler, drain — based on growth and profit.
Customer Prioritization – Paretto Analysis
The Customer Prioritization Pareto Analysis is built to give Trade Marketing and commercial teams a structured, defensible way to pareto (80/20) analysis of customers. identify the small number of accounts that drive most of the value.
Customer Prioritization – Strategic Method
The Customer Prioritization Strategic Method is built to give Trade Marketing and commercial teams a structured, defensible way to strategic customer prioritisation method — beyond pareto, factor in strategic fit and future potential.
Customer & Category Prioritization – Version # 1
The Customer & Category Prioritization v1 is built to give Trade Marketing and commercial teams a structured, defensible way to joint customer × category prioritisation grid — version 1. which customers lead which categories.
Customer & Category Prioritization – Version # 2
The Customer & Category Prioritization v2 is built to give Trade Marketing and commercial teams a structured, defensible way to joint customer × category prioritisation grid — version 2. alternative weighting and verdict structure.
Traditional Trade – Outlet Importance Calculator
The Traditional Trade Outlet Importance is built to give Trade Marketing and commercial teams a structured, defensible way to calculate outlet importance for any traditional trade outlet using a weighted scoring approach.
TM Category Health Scorecard
The TM Category Health Scorecard is built to give Trade Marketing and commercial teams a structured, defensible way to score the health of every category across share, growth, profit, distribution, and shopper engagement.