TM Category Health Scorecard
The TM Category Health Scorecard is built to give Trade Marketing and commercial teams a structured, defensible way to score the health of every category across share, growth, profit, distribution, and shopper engagement.
Customer & Category Prioritization – Version # 1
The Customer & Category Prioritization v1 is built to give Trade Marketing and commercial teams a structured, defensible way to joint customer × category prioritisation grid — version 1. which customers lead which categories.
Customer & Category Prioritization – Version # 2
The Customer & Category Prioritization v2 is built to give Trade Marketing and commercial teams a structured, defensible way to joint customer × category prioritisation grid — version 2. alternative weighting and verdict structure.
Simplified Category Audit Tool
Category audits often take weeks — leaving teams without a rapid health check they can run between formal reviews.
Product Category Segmentation for Trade Marketing
Product-level segmentation rarely connects back to category strategy — leaving portfolio decisions without the granular evidence they need.
Listing Documents – Three Reference Categories
Listing documents often pile up without structure — leaving KAM teams unable to find the right document at the right moment.
Trade Marketing Category Prioritization
Category investment often spreads thin across all categories — leaving none with the focus needed to win.
Brand to Sub-Category Alignment Exercise
Brand strategy is often pitched at brand level when shoppers actually decide at sub-category level — leaving brands without true fit at the moment of purchase.
TM Simple Category Classification Matrix
Category strategy treats all categories the same — leaving brands without role-specific activation. Without classification, every category becomes generic.
Portfolio Categorisation in Marketing
Portfolio categorisation often defaults to whichever framework the last consultant brought — leaving teams without a comparative view of options.