Channel Prioritization Tool
The Channel Prioritization Tool is built to give Trade Marketing and commercial teams a structured, defensible way to score and tier channels based on 11 weighted criteria. identical to the oliir sample structure — the gold-standard reference.
TM Channel Health Grid Scorecard
The TM Channel Health Grid is built to give Trade Marketing and commercial teams a structured, defensible way to score channel health on 8 dimensions — identify channels in growth, plateau, or decline.
Channel Relevance Selector Tool
The Channel Relevance Selector is built to give Trade Marketing and Commercial teams a structured way to score every retail channel against eight strategic attributes — and rank them objectively for investment, JBPs, and category strategy.
Channel – Categorization – Prioritization Alignment Scorecard
The Channel-Category Prioritization and Alignment Scorecard is built to give Trade Marketing and Category teams a structured view of which channels lead, support, or block each brand or category in the portfolio.
Brand-Channel Distribution Availability Tool
The Brand-Channel Distribution Availability is built to give Trade Marketing and Sales teams a structured, disciplined way to track which brands are available in which channels — by SKU, retailer, and region.
Channel Description & Strategy
The Channel Description & Strategy Tool is built to give Trade Marketing and channel teams a structured, disciplined way to define and document every channel’s role, characteristics, and strategy.
Distribution Channel Selector
The Distribution Channel Selector Tool is built to give Trade Marketing and channel teams a structured, disciplined way to select the right channels for a brand, category, or SKU.
Market Size & Channel Selection
The Market Size & Channel Selection is built to give strategy and commercial teams a structured, disciplined way to combine market sizing and channel selection in one tool.
Channel Profit & Loss Calculator
The Channel Profit & Loss Calculator is built to give Trade Marketing, finance, and channel teams a structured, disciplined way to build a P&L for any channel — revenue, gross margin, trade investment, cost-to-serve, operating profit.
Trade Channel Matrix Gulf
Gulf channel structure varies across markets but planning often treats the region as homogeneous — leaving local nuance invisible.