Competitive Analysis Tool 1
The Competitive Analysis Tool #1 is built to give Trade Marketing and Brand teams a structured, disciplined way to score competitors on capability, position, and threat through a structured comparison framework.
Competitive Analysis Tool 2
The Competitive Analysis Tool #2 is built to give Trade Marketing and Sales teams a structured, disciplined way to deepen competitive analysis by focusing on competitor execution, in-market behaviour, and shopper response.
Competitive Strength Evaluation
The Competitive Strength Evaluation Tool is built to give Trade Marketing and Category teams a structured, disciplined way to objectively assess brand and portfolio strength versus competition in a defined category, channel, or customer environment.
Template – Competitive Analysis
Competitive analysis presentations are often improvised per audience — leading to inconsistent depth and missing layers across markets and brands.
Competitive Platforms
Competition increasingly plays out across distinct platforms — retail, e-commerce, social, mobile, foodservice — each with its own dynamics. A flat competitive view misses how competitors behave differently across them.
Competitive Intelligence Framework – Platforms View Template
Competitive activity increasingly plays out across distinct platforms — each with its own format, audience, and dynamics. A single-view CI framework misses how competitors behave differently across platforms.
Competitive Advantage Sources
Competitive advantage is often described in vague terms — ‘we are better at X’ — without identifying which structural source actually generates the advantage and whether it is defensible.
Competitive Analysis Scorecard
Competitive analysis often produces colourful slides that don’t translate into commercial decisions. The scorecard layer is missing — there is no structured way to score competitors, compare them, or track them over time.
Business Canvas Competitive Analysis
Apply the Business Model Canvas to your competitors. One page per competitor — partners, activities, resources, value proposition, channels, customers, cost, revenue.
Competitive Strategy – Formulation Template
Competitive strategy work often produces a generic statement of intent rather than a structured set of trade-offs. Without explicit choices, execution drifts back to default behaviour.