Trade Marketing Coverage Planning Tool
The Trade Marketing Coverage Planning is built to give Trade Marketing and commercial teams a structured, defensible way to plan trade marketing field coverage by outlet, channel, and frequency. identify coverage gaps and resource needs.
Trade Marketing Coverage Tool #2
The Trade Marketing Coverage Tool 2 is built to give Trade Marketing and commercial teams a structured, defensible way to second coverage planning tool — segments outlets by tier and assigns differentiated visit frequencies per tier.
Distributor Assessment Format
The Distributor Assessment Format is built to give brand owners a structured way to compare up to four distributors side-by-side across coverage, channel access, organisation, and operational capability.
Distributor Organisation Assessment
The Distributor Organisation Assessment is built to give Trade Marketing and distributor management a structured, disciplined way to assess the distributor’s organisation design — sales structure, KAM coverage, trade marketing capability, supply chain, finance.
Distribution Measurement
The Distribution Measurement Tool is built to give Trade Marketing and Sales teams a structured, disciplined way to measure distribution performance — numeric and weighted distribution by channel, region, and SKU.
Distributor Annual Forecast Plan
The Distributor Annual Forecast Plan is built to give Trade Marketing and distributor management teams a structured, disciplined way to build the distributor’s annual forecast — month-by-month, SKU-by-SKU, channel-by-channel.
Distributor Assessment
The Distributor Assessment Tool is built to give Trade Marketing and route-to-market teams a structured, disciplined way to score a distributor across coverage, capability, organisation, and execution.
Distributor Models
Distributor strategy discussions often treat ‘distributor’ as a single category — missing the meaningful differences between distributor operating models.
Principal Readiness to Engage Distributor – Dashboard
Principals often engage distributors before they themselves are ready — leading to relationships that disappoint because the principal couldn’t keep its side of the deal.
Distributor Assessment Dashboard
Distributor performance is often discussed in narrative quarterly reviews that don’t carry forward — leaving leadership without a continuous view of distributor health.