RACI Matrix TM Function
Trade Marketing decision authority is often diffuse — leaving cross-functional decisions stuck and field teams without clarity.
RACI Matrix
Clarifies who does the work, who owns the outcome, who advises and who needs to be kept informed. Removes execution ambiguity from cross-functional initiatives.
RACI Matrix Quick-Ref
A printable single-page summary of the RACI Matrix — the team briefing companion to the full deck (Tool 02).