Traditional Trade Promotion Design Framework
The Traditional Trade Promotion Design is built to give Trade Marketing and commercial teams a structured, defensible way to design promotions specifically for traditional trade — different mechanics, different shopper behaviour.
Trade Marketing – Promotions
The Trade Marketing Promotion Planner is built to give Trade Marketing and Sales teams a structured way to plan every promotion against the 12 components that separate disciplined execution from expensive activity.
Promotion Proposal Brief Template
Promo proposals are often drafted in different formats by different KAMs — making them impossible to evaluate consistently or fast-track for approval.
Promo Plan vs Category Strategy Checklist
Promo plans often drift from category strategy — leaving Trade Marketing with activity that contradicts the strategic intent.
Types of Promotions by Category Role
Promo design often pulls the same mechanic regardless of category role — leaving destination categories under-promoted and routine categories over-promoted.
Trade Marketing – Promotional Framework
Promotions often get designed by feel — leaving Trade Marketing with mechanics that don’t fit objectives and ROI that disappoints.
Trade Marketing – Post Promotional Analysis
Promotions often end without proper post-mortem — leaving Trade Marketing without the learning loop that improves the next promotion.
Trade Promotion Effectiveness Assessment
Trade promotion is one of the largest single uses of commercial investment in FMCG, and one of the least well-managed. ROI varies wildly across mechanics, customers and periods — and root cause is often unknown because the promotional lifecycle is fragmented.