Brand activation, channel choice, and specific tactics are usually planned in separate documents, producing plans that don't survive cross-functional scrutiny.
The TM Brand Channel and Tactics Plan provides a single matrix where brand × channel × tactic are planned together.
It replaces siloed planning with integrated brand-channel-tactic logic.
This tool enables Trade Marketing and Sales teams to:
This tool is typically used when:
This tool is intended for:
It is equally relevant for FMCG brand owners managing in-house teams and for distributors operating across multiple categories and channels.
The tool is organised into the following working sections:
This ensures brand activation, channel choice, and tactics live in one plan.
Free
Select
Unlimited
No, All tools are built in Microsoft Office.
Download links are sent by email.
Yes, they are fully editable.
Proprietary to OliiR Academy – For internal use only.
Turning strategy into execution.
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