Category strategy treats all categories the same, leaving brands without role-specific activation. Without classification, every category becomes generic.
The TM Simple Category Classification Matrix provides a simple matrix for classifying categories by strategic role.
It replaces undifferentiated category thinking with role-aware discipline.
This tool enables Trade Marketing and Sales teams to:
This tool is typically used when:
This tool is intended for:
It is equally relevant for FMCG brand owners managing in-house teams and for distributors operating across multiple categories and channels.
The tool is organised into the following working sections:
This ensures category work rests on strategic role thinking.
Free
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Unlimited
No, All tools are built in Microsoft Office.
Download links are sent by email.
Yes, they are fully editable.
Proprietary to OliiR Academy – For internal use only.
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