Merchandising placement decisions often happen by instinct, leaving brands without a structured approach to where products land in store.
The Nestle Coffee Merchandising Placement Tool provides a worked example merchandising approach.
It replaces theoretical merchandising with concrete worked example.
This tool enables Trade Marketing and Sales teams to:
This tool is typically used when:
This tool is intended for:
It is equally relevant for FMCG brand owners managing in-house teams and for distributors operating across multiple categories and channels.
The tool is organised into the following working sections:
This ensures merchandising work has a concrete reference.
Free
Select
Unlimited
No, All tools are built in Microsoft Office.
Download links are sent by email.
Yes, they are fully editable.
Proprietary to OliiR Academy – For internal use only.
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