0
Get In Touch
$0.00
  • Tool ID: 9006
  • Author: OliiR Academy

Competitive Analysis Tool 2

The Competitive Analysis Tool #2 is built to give Trade Marketing and Sales teams a structured, disciplined way to deepen competitive analysis by focusing on competitor execution, in-market behaviour, and shopper response.
$0.00
  • Tool ID: 9006
  • Author: OliiR Academy

Tool's Overview

The Competitive Analysis Tool #2 is built to give Trade Marketing and Sales teams a structured, disciplined way to deepen competitive analysis by focusing on competitor execution, in-market behaviour, and shopper response.

It replaces inconsistent commercial debate with a defensible, evidence-based approach that produces clear decisions, repeatable methodology, and a foundation for future learning.

What This Tool Does

This tool enables Trade Marketing and Sales teams to:

  • Score competitors on in-market execution — distribution, visibility, promo, pricing
  • Capture shopper response data — share, trial, repeat, brand health
  • Pair with Tool #1 for a complete competitive picture
  • Drive a defensible field-led response to competitive moves

It moves the underlying commercial conversation from opinion to evidence.

When to Use This Tool

This tool is typically used when:

  • Diagnosing why a brand is losing share in market
  • Building the response to a competitor's launch or price move
  • Reviewing competitive execution channel by channel
  • Annual competitive review supporting Tool #1

Who Should Use This Tool

This tool is intended for:

  • Trade Marketing Managers
  • Field Sales and KAM teams
  • Brand and Insights teams

It is equally relevant for brand owners and distributors operating across multiple categories and channels.

How the Tool Is Structured

The tool is organised into 5 clear working sections:

  • Cover – branded front sheet
  • Terms of Use – IP and licence
  • Instructions – step-by-step guidance
  • Competitive Scorecard – in-market execution scoring
  • Reference Guide – scoring discipline

This ensures the tool is immediately usable, decision-oriented, and defensible in commercial reviews.

Positioning Note

This tool is most effective when used as part of a structured competitive review cadence, rather than as a one-off exercise. Applied consistently, it builds a multi-year picture of performance and protects scarce commercial investment from flowing on inertia.

Access Options

Free

$0

Get Started
  • Access Level
    Limited set of essential
    tools.
  • Best For
    Individuals     exploring capability support.

Select

$99

Get Started
  • Access Level
    Choose up to 10 premium tools.
  • Best For
    Teams     looking for focused, project-based support.

Unlimited

$999

Get Started
  • Access Level
    Full access     for one year to all tools.
  • Best For
    Organizations     seeking
    structured capability building.
  • Download in Microsoft Formats.
  • Excel, Word, PowerPoint.
  • Fully editable, ready to implement.

FAQs

Do I need special software?

No, All tools are built in Microsoft Office.

Download links are sent by email.

Yes, they are fully editable.

Proprietary to OliiR Academy – For internal use only.

  • Testimonials
Before this program, our trade marketing team was stuck in 'execution mode'—constantly firefighting and reacting to sales requests. This course gave them the structure to stop fixing gaps and start leading the category strategy. They are finally operating as the engine room of our commercial growth.
— Commercial Director, Global FMCG Manufacturer
The biggest impact has been on our internal alignment. We used to have Sales, Marketing, and Trade working in silos, often with competing priorities. The Mini-MBA created a shared language and a single commercial rhythm. Now, when we approach a retailer, we speak with one unified voice.
— VP of Sales & Marketing, Regional Distributor
Trade spend is our second biggest P&L line, yet we were spending it on instinct. This program gave my team the financial discipline to actually measure ROI. We’ve stopped the 'surprise promotions' and started building investment models that actually justify the funding.
— General Manager, Food & Beverage
Our conversations with buyers have completely changed. We moved from simply pushing SKUs to presenting data-backed category stories that defend our shelf space. The team now has the confidence to justify listings and challenge retailers with insights, not just price.
— Head of Modern Trade, Personal Care Brand
What I appreciate most is the practicality. My team didn't just learn theory; they came back with ready-to-use JBP templates and Scorecards that we implemented immediately. It brought order and predictability to our daily work routine.
— HR Director, Consumer Goods
  • GET STARTED

Ready to transform your FMCG capability?

Book Free Consultation

Turning strategy into execution.

Browse Courses

Learn anywhere, anytime.

Explore Tools

From analysis to action — instantly.