Investment Framework
The Investment Framework is built to give Trade Marketing and commercial teams a structured, defensible way to allocate trade investment across customers, channels, and activities using a structured framework.
Listing Payback Calculator
The Listing Payback Calculator is built to give Trade Marketing and Commercial teams a clear, fact-based answer to a deceptively simple question: how long will it take to recover the money we are about to put behind a new listing?
11-JBP KPI Dashboard
The JBP KPI Dashboard is built to give Trade Marketing and commercial teams a structured, defensible way to live dashboard for the 11 most important jbp kpis — monthly tracking.
White Space Tracker
The White Space Tracker is built to give Trade Marketing and Category teams a disciplined way to identify, score and prioritise the gaps in their range. It converts vague ‘white space’ conversations into a ranked, decision-ready opportunity list.
SKU Growth Potential Scoring Dashboard
The SKU Growth Potential Scoring Dashboard is built to give Trade Marketing, Category and Innovation teams a disciplined way to evaluate every candidate SKU against the growth levers retailers actually care about.
SKU Listing Readiness Checklist
The SKU Listing Readiness Checklist is built to stress-test every listing pitch before it goes to the buyer. It runs through 23 readiness items across six sections, scores each on a 1–3 scale, and returns a clear GO / REVIEW / NO-GO verdict on whether the pitch is ready.
ROI Revenue Per Facing GMROS
The Revenue per Facing and GMROS tool is built to give Trade Marketing, Category and Commercial teams a clear, fact-based view of which SKUs are earning their shelf space — and which are silently dragging the category down.
Retailer Alignment Tool
The Retailer Alignment Tool is built to give Trade Marketing and commercial teams a structured, defensible way to assess and align with a retailer’s strategy, priorities, and expectations across 8 alignment dimensions.
Multi SKU Trade Listing ROI Calculator
The Multi SKU Trade Listing ROI is built to give Trade Marketing and commercial teams a structured, defensible way to calculate roi across multiple sku listings simultaneously. compare scenarios head-to-head.
Listing XXX
The Listing Strategic Framework is built to give Trade Marketing and commercial teams a structured, defensible way to strategic listing framework — score every listing decision against the criteria that matter.