Listing – Negotiation Levers
The Listing Negotiation Levers is built to give Trade Marketing and commercial teams a structured, defensible way to catalogue the 12 negotiation levers available in a listing discussion. identify which to use and which to reserve.
Trade Marketing Coverage Planning Tool
The Trade Marketing Coverage Planning is built to give Trade Marketing and commercial teams a structured, defensible way to plan trade marketing field coverage by outlet, channel, and frequency. identify coverage gaps and resource needs.
Key Account Scoring Matrix
The Key Account Scoring Matrix is built to give KAM and commercial teams a structured, disciplined way to score each key account on a structured weighted matrix.
Profitability vs Opportunity Matrix
The Profitability versus Opportunity Matrix is built to give Trade Marketing and Commercial leaders a structured way to plot every key customer on two axes — current profitability and future opportunity — and assign each to a clear quadrant.
Marketing Assessment Tool
The Marketing Assessment Tool is built to give marketing and commercial leaders a structured, disciplined way to assess the marketing function across strategy, brand, activation, capability, and measurement.
Customer Investment Scorecard
The Customer Investment Scorecard is built to give Trade Marketing and Sales leaders a structured 12-criteria diagnostic to decide whether a specific customer earns continued or expanded trade investment.
Sales Assessment
The Sales Assessment Tool is built to give sales and commercial leaders a structured, disciplined way to assess the sales function across structure, capability, execution, governance, and tools.
Customer Value Ladder
The Customer Value Ladder is built to give Trade Marketing and Sales leaders a structured way to map every customer relationship onto a four-level ladder — Basic Transaction, Preferred Customer, Development Customer, and Strategic Partner.
Employee Evaluation
The Employee Evaluation Tool is built to give commercial line managers and HR a structured, disciplined way to structured employee evaluation for commercial team members — capability, performance, potential, fit.
Trade Marketing Formula
The Trade Marketing Formula is built to give Trade Marketing leaders and capability development teams a structured, disciplined way to the OliiR Trade Marketing Formula — the seven core variables that drive Trade Marketing impact.