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  • Tool ID: 9055
  • Author: OliiR Academy

Marketing Assessment Tool

The Marketing Assessment Tool is built to give marketing and commercial leaders a structured, disciplined way to assess the marketing function across strategy, brand, activation, capability, and measurement.
$0.00
  • Tool ID: 9055
  • Author: OliiR Academy

Tool's Overview

The Marketing Assessment Tool is built to give marketing and commercial leaders a structured, disciplined way to assess the marketing function across strategy, brand, activation, capability, and measurement.

It replaces inconsistent commercial debate with a defensible, evidence-based approach that produces clear decisions, repeatable methodology, and a foundation for future learning.

What This Tool Does

This tool enables marketing and commercial leaders to:

  • Score marketing strategy clarity and discipline
  • Assess brand and activation capability
  • Evaluate measurement, insight, and capability development
  • Identify the gaps in marketing as a commercial capability

It moves the underlying commercial conversation from opinion to evidence.

When to Use This Tool

This tool is typically used when:

  • Annual marketing function review
  • Onboarding new marketing leadership
  • Pre-transformation diagnostic
  • Building the case for marketing investment

Who Should Use This Tool

This tool is intended for:

  • CMOs and Marketing Directors
  • Commercial Directors and GMs
  • HR Business Partners supporting commercial

It is equally relevant for brand owners and distributors operating across multiple categories and channels.

How the Tool Is Structured

The tool is organised into 5 clear working sections:

  • Cover – branded front sheet
  • Terms of Use – IP and licence
  • Instructions – step-by-step guidance
  • Assessment – marketing function scoring
  • Reference Guide – capability framework

This ensures the tool is immediately usable, decision-oriented, and defensible in commercial reviews.

Positioning Note

This tool is most effective when used as part of a annual marketing function review, rather than as a one-off exercise. Applied consistently, it builds a multi-year picture of performance and protects scarce commercial investment from flowing on inertia.

Access Options

Free

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  • Access Level
    Limited set of essential
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  • Best For
    Individuals     exploring capability support.

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$99

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  • Access Level
    Choose up to 10 premium tools.
  • Best For
    Teams     looking for focused, project-based support.

Unlimited

$999

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  • Access Level
    Full access     for one year to all tools.
  • Best For
    Organizations     seeking
    structured capability building.
  • Download in Microsoft Formats.
  • Excel, Word, PowerPoint.
  • Fully editable, ready to implement.

FAQs

Do I need special software?

No, All tools are built in Microsoft Office.

Download links are sent by email.

Yes, they are fully editable.

Proprietary to OliiR Academy – For internal use only.

  • Testimonials
Before this program, our trade marketing team was stuck in 'execution mode'—constantly firefighting and reacting to sales requests. This course gave them the structure to stop fixing gaps and start leading the category strategy. They are finally operating as the engine room of our commercial growth.
— Commercial Director, Global FMCG Manufacturer
The biggest impact has been on our internal alignment. We used to have Sales, Marketing, and Trade working in silos, often with competing priorities. The Mini-MBA created a shared language and a single commercial rhythm. Now, when we approach a retailer, we speak with one unified voice.
— VP of Sales & Marketing, Regional Distributor
Trade spend is our second biggest P&L line, yet we were spending it on instinct. This program gave my team the financial discipline to actually measure ROI. We’ve stopped the 'surprise promotions' and started building investment models that actually justify the funding.
— General Manager, Food & Beverage
Our conversations with buyers have completely changed. We moved from simply pushing SKUs to presenting data-backed category stories that defend our shelf space. The team now has the confidence to justify listings and challenge retailers with insights, not just price.
— Head of Modern Trade, Personal Care Brand
What I appreciate most is the practicality. My team didn't just learn theory; they came back with ready-to-use JBP templates and Scorecards that we implemented immediately. It brought order and predictability to our daily work routine.
— HR Director, Consumer Goods
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