Trade Marketing Audit Tool
The Trade Marketing Audit Tool is built to give commercial leaders and Trade Marketing heads a structured, disciplined way to audit the Trade Marketing function end-to-end — strategy, capability, tools, execution, governance, results.
Trade Marketing Functional Engagement Heatmap
The Trade Marketing Functional Engagement Heatmap is built to give commercial leaders a clear, evidence-based view of how every function across the business engages with Trade Marketing, scored on a 0–9 capability maturity scale.
Pricing Management & Maturity Assessment
The Pricing Management and Maturity Assessment is built to give commercial leaders a structured, evidence-based view of pricing as an organisational capability — scored on 18 dimensions across Mindset, Price Setting, Price Management, and Organisation.
Trade Marketing – Promotions
The Trade Marketing Promotion Planner is built to give Trade Marketing and Sales teams a structured way to plan every promotion against the 12 components that separate disciplined execution from expensive activity.
Balanced Scorecard – TRADE MARKETING
The Balanced Scorecard for Trade Marketing is built to give commercial leaders a single, disciplined view of Trade Marketing performance across nine KPIs grouped under the four classic BSC perspectives — Financial, Customer, Process, and Learning & Development.
Distributor Assessment Format
The Distributor Assessment Format is built to give brand owners a structured way to compare up to four distributors side-by-side across coverage, channel access, organisation, and operational capability.
PLC Diagnostic Tool
The PLC Diagnostic Tool is built to give Trade Marketing and Category teams a structured, evidence-based way to diagnose where a product, brand, or category sits on the Product Life Cycle.
Channel Relevance Selector Tool
The Channel Relevance Selector is built to give Trade Marketing and Commercial teams a structured way to score every retail channel against eight strategic attributes — and rank them objectively for investment, JBPs, and category strategy.
Channel – Categorization – Prioritization Alignment Scorecard
The Channel-Category Prioritization and Alignment Scorecard is built to give Trade Marketing and Category teams a structured view of which channels lead, support, or block each brand or category in the portfolio.
Trade Marketing Customer Classification Tool
The Trade Marketing Customer Classification Tool is built to give Trade Marketing and Sales leaders a structured way to classify every customer in the portfolio against nine weighted criteria.