Business Budget Plans
The Business Budget Plans is built to give commercial and finance teams a structured, disciplined way to build the integrated business budget — revenue, gross margin, marketing, trade, overhead, operating profit.
Trade Marketing Customer Selection Criteria
The Customer Selection Criteria tool is built to give Trade Marketing teams a structured filter to decide which customers make the cut for focused investment, and which do not.
Key Account Management Sales History
The KAM Sales History is built to give KAM and sales planning teams a structured, disciplined way to capture and analyse sales history by key account — trend, mix, growth, decline.
Key Account Management Competitor Analysis Tool
The KAM Competitor Analysis Tool is built to give KAM teams a structured, disciplined way to account-by-account competitive analysis.
Key Account Management P&L
The Key Account P&L is built to give KAM and finance teams a structured, disciplined way to build a P&L for any key account — revenue, margin, trade investment, cost-to-serve, account profit.
Key Account Strartegic Planning Customer Role Importance
The KAM Strategic Planning — Customer Role Importance is built to give KAM and commercial teams a structured, disciplined way to define the strategic role each customer plays — volume driver, profit pool, image account, innovation partner, defensive position.
Key Account Management Measuring Management Engagement
The KAM Measuring Management Engagement is built to give KAM and commercial leaders a structured, disciplined way to measure the depth of management engagement with each key account.
Key Account Management Selection Criteria Management Tool
The KAM Selection Criteria Management is built to give KAM and commercial leaders a structured, disciplined way to define and apply the criteria used to select key accounts.
KAM Relative Business Strength Assessment TOOL
The KAM Relative Business Strength Assessment is built to give KAM teams a structured, disciplined way to measure the supplier’s competitive strength inside each key account.
KAM Customer Profitability
The KAM Customer Profitability is built to give KAM and finance teams a structured, disciplined way to detailed customer profitability assessment — net margin, trade investment ROI, cost-to-serve, deductions.