Market Entry Check List Template
Market entry decisions often skip over operational and regulatory readiness in favour of commercial enthusiasm — leading to launches that struggle on basics that should have been checked first.
Price Positioning Grid Template
Price positioning conversations often default to a list of competitor prices without structure — making it impossible to see where the brand sits strategically and where pricing opportunity lies.
Segmentation Targeting Positioning Template
Segmentation, targeting, and positioning are often done in isolation — leading to segments that are not actually targeted and positioning that does not reflect the chosen target segment.
Strategy and Tactics Matrix Template
Strategic choices often fail to translate into specific tactical actions — leaving teams aligned at the level of intent but improvising at the level of execution.
Distributor Assessment 1 Template
Distributor selection often relies on relationship history and reputation rather than a structured assessment — leading to partnerships that disappoint once the commercial reality starts to bite.
Distributor Contract Check List
Distributor contracts are often signed with commercial enthusiasm and operational omissions — leading to disputes later over clauses that should have been worked through upfront.
Go-To-Market (GTM) Mapping
GTM choices are often described in PowerPoint slides that don’t translate into operating decisions. The result is alignment on intent but drift on execution — who owns what, by when, with which trade-offs.
Industry Margins
Trade Marketing and Pricing teams often debate margin choices without a clear view of the margin structure across the value chain — leading to decisions that look right at one layer but are wrong end to end.
Pricing Influences on Financials
Pricing levers — price changes, mix shifts, promotional intensity, trade investment — translate into financial outcomes through complex chains that are rarely worked out explicitly. Decisions get made without a clear view of which lever drives which line.
Market Entry Check List
Market entry decisions often skip operational and regulatory readiness in favour of commercial enthusiasm — leading to launches that struggle on basics that should have been checked first.
Local Market Situational Analysis – Macro and Market
Local market analysis often jumps straight to brand and channel choices without first grounding in the macro environment and market structure. The result is brand strategy built on assumptions that don’t hold under scrutiny.
Competitive Intelligence Framework – Platforms View Template
Competitive activity increasingly plays out across distinct platforms — each with its own format, audience, and dynamics. A single-view CI framework misses how competitors behave differently across platforms.
Local Market Situational Analysis – Success and Advantage
Once the macro and market layer is mapped, the next question is: where does the right to win come from? This second layer often goes missing, leaving strategic plans without a clear advantage thesis.
Competitive Advantage Sources
Competitive advantage is often described in vague terms — ‘we are better at X’ — without identifying which structural source actually generates the advantage and whether it is defensible.
Local Market Situational Analysis – Portfolios and Execution
Strategy that doesn’t reach the portfolio and execution layer remains theoretical. The third layer of situational analysis translates macro insight and advantage logic into specific portfolio and execution choices.
Prioritisation Matrix Tool Quick-Ref
An overview of the Excel-based prioritisation scoring tool — paired with Tool 18 (Prioritisation Matrix framework) for practical scoring of options.
DC-PEST Tool
An extended environmental scan that adds Demographic and Category dimensions to the classic PEST framework — sharper for FMCG commercial planning.
McKinsey 9 Box
Score business units on Industry Attractiveness × Competitive Position. Tool maps each to one of five strategic boxes — Invest, Selective Growth, Selectivity, Harvest, Divest.
Socio Economic Classification Template
Most consumer segmentation work uses generic income brackets that fail to reflect how consumers actually behave at the shelf. Without a disciplined socio-economic framework, brand and category decisions end up based on demographic shorthand rather than purchase logic.
Market Segmentation Survey High Level
Market segmentation often starts with whatever data is conveniently available, rather than the questions that actually inform commercial choices. The result is a segmentation exercise that looks rigorous but misses the inputs that drive real decisions.
Market Segmentation and Criteria Template
Segmentation criteria are often chosen for convenience rather than commercial relevance — leading to neat-looking segments that do not actually inform brand, pricing, or distribution decisions.
Market Segmentation Assessment Template
Most segmentation exercises stop at defining segments and never test whether those segments are commercially attractive or operationally accessible. The output looks complete but the choices remain unmade.
Competitive Strategy – Formulation Template
Competitive strategy work often produces a generic statement of intent rather than a structured set of trade-offs. Without explicit choices, execution drifts back to default behaviour.
Competitive Evaluation – BU Goals Template
Business unit goals and competitive position often live in separate conversations — leading to goals that ignore competitive reality or to competitive analysis that never translates into commercial targets.