Segmentation Matrix Examples
Segmentation matrices are easy to describe abstractly and hard to build for the first time. Without worked examples, teams default to whatever segmentation the last research deck used.
Channel Management Scorecard
Channel reviews often default to narrative — ‘channel X is doing well, channel Y is struggling’ — without a structured way to score, compare, or track channels over time.
Product Life Cycle – Expansion Matrix
Growth ambition is rarely matched by structured choice. Without a framework, growth bets default to whichever path is most visible — often Market Development — without a fair view of the alternatives.
Segmentation – Prioritization Matrix
Plans accumulate items faster than capacity. Without a structured prioritisation method, the calendar fills with whatever arrived most recently — not what matters most.
Competitive Analysis Scorecard
Competitive analysis often produces colourful slides that don’t translate into commercial decisions. The scorecard layer is missing — there is no structured way to score competitors, compare them, or track them over time.
Ansoff Growth Matrix
Sort your growth options by risk — from defending existing market with existing product, to entering new markets with new products. The discipline that prevents over-stretch.
Prioritisation Matrix Tool Quick-Ref
An overview of the Excel-based prioritisation scoring tool — paired with Tool 18 (Prioritisation Matrix framework) for practical scoring of options.
Prioritisation Matrix
Score and sort options by impact versus effort. The decision tool for when too many things are competing for too few resources — which is most of the time.
Business Canvas Competitive Analysis
Apply the Business Model Canvas to your competitors. One page per competitor — partners, activities, resources, value proposition, channels, customers, cost, revenue.
Business Canvas Marketing Strategy
The Marketing Strategy Canvas — one page that links vision, customers, value proposition, channels, budget and metrics. The annual marketing plan, distilled.