Strategic Pricing Summary
Strategic pricing on a single page — pricing metrics, pricing influencers and price reporting governance. The summary that gets executive attention.
Stakeholder Analysis
Identify, prioritise and manage the people who can make or break your initiative — by their level of power and their level of interest.
4C Matrix
The Trade Marketing operating framework — aligns plans, investments and execution across the four commercial dimensions.
Business Strategy Canvas
A one-page commercial control document. Defines where you compete, how you win, and how the organisation aligns to deliver it — across six structured quadrants. Built for senior commercial teams.
Porters 5 Forces
Assess the structural attractiveness of an industry by analysing the five forces that determine long-term profitability — before committing capital, market entry, or category investment.
SMART Goals
The five-criterion test that turns vague intentions into commitments. The basic discipline behind every commercial KPI, sales target and individual objective.
SWOT Analysis
Audit your competitive position across four lenses — what you do well, where you fall short, what is opening up, and what is closing in. The starting point for most strategic plans.
PESTLE Analysis
Scan the external environment across six factors that shape long-term strategy. Use before market entry, category investment, or any multi-year commercial planning.
4C Business Evaluation Matrix (4C-BEM)
Commercial reviews often fixate on one lens at a time — the business looks inward at its own performance, or outward at competitors, but rarely both in a single balanced view. The result is a partial picture and decisions skewed by whichever lens dominated the discussion.
Balanced Scorecard
Most Trade Marketing teams face five recurring problems: