Principal Tiering Model Tool
The Principal Tiering Model Tool is built to give Trade Marketing and commercial teams a structured, defensible way to for a distributor — tier the principals they distribute. allocate effort and investment by tier.
Channel Prioritization Tool
The Channel Prioritization Tool is built to give Trade Marketing and commercial teams a structured, defensible way to score and tier channels based on 11 weighted criteria. identical to the oliir sample structure — the gold-standard reference.
GTM Tools Matrix
The GTM Tools Matrix is built to give Trade Marketing and commercial teams a structured, defensible way to map which gtm tools are required at each stage of a launch — from idea to scale-up.
TM Shelf Space Calculator
The TM Shelf Space Calculator is built to give Trade Marketing and commercial teams a structured, defensible way to calculate the fair-share shelf space for any sku based on velocity, margin, and strategic priority.
RTM Tools – Market & Channel
The RTM Tools Market & Channel is built to give Trade Marketing and commercial teams a structured, defensible way to inventory of rtm tools for market and channel decisions. map which tool to apply when.
RTM Customer & Account Segmentation
The RTM Customer & Account Segmentation is built to give Trade Marketing and commercial teams a structured, defensible way to segment customers and accounts within an rtm strategy — by value, channel, and execution model.
RTM Execution Standards Tools
The RTM Execution Standards Tools is built to give Trade Marketing and commercial teams a structured, defensible way to define and audit rtm execution standards — coverage, frequency, quality, and compliance.
Traditional Trade Outlet Classification
The Traditional Trade Outlet Classification is built to give Trade Marketing and commercial teams a structured, defensible way to classify traditional trade outlets into tiers — a/b/c — based on size, throughput, and strategic value.
Portfolio Strategy Tool – 4 Roles
The Portfolio Strategy 4 Roles is built to give Trade Marketing and commercial teams a structured, defensible way to assign each sku one of four portfolio roles — hero, builder, filler, drain — based on growth and profit.
Customer Prioritization – Paretto Analysis
The Customer Prioritization Pareto Analysis is built to give Trade Marketing and commercial teams a structured, defensible way to pareto (80/20) analysis of customers. identify the small number of accounts that drive most of the value.