Customer Prioritization – Strategic Method
The Customer Prioritization Strategic Method is built to give Trade Marketing and commercial teams a structured, defensible way to strategic customer prioritisation method — beyond pareto, factor in strategic fit and future potential.
Customer & Category Prioritization – Version # 1
The Customer & Category Prioritization v1 is built to give Trade Marketing and commercial teams a structured, defensible way to joint customer × category prioritisation grid — version 1. which customers lead which categories.
Customer & Category Prioritization – Version # 2
The Customer & Category Prioritization v2 is built to give Trade Marketing and commercial teams a structured, defensible way to joint customer × category prioritisation grid — version 2. alternative weighting and verdict structure.
Traditional Trade – Outlet Importance Calculator
The Traditional Trade Outlet Importance is built to give Trade Marketing and commercial teams a structured, defensible way to calculate outlet importance for any traditional trade outlet using a weighted scoring approach.
TM Category Health Scorecard
The TM Category Health Scorecard is built to give Trade Marketing and commercial teams a structured, defensible way to score the health of every category across share, growth, profit, distribution, and shopper engagement.
9Q_Value_Map_Simple_Dashboard
The 9-Quadrant Value Map is built to give Trade Marketing and commercial teams a structured, defensible way to 9-quadrant value map — plot skus, customers, or channels on a 3×3 strategic grid.
TM Channel Health Grid Scorecard
The TM Channel Health Grid is built to give Trade Marketing and commercial teams a structured, defensible way to score channel health on 8 dimensions — identify channels in growth, plateau, or decline.
Traditional Trade Promotion Design Framework
The Traditional Trade Promotion Design is built to give Trade Marketing and commercial teams a structured, defensible way to design promotions specifically for traditional trade — different mechanics, different shopper behaviour.
TM SKU Execution Planner
The TM SKU Execution Planner is built to give Trade Marketing and commercial teams a structured, defensible way to plan the in-store execution for every priority sku — distribution, visibility, pricing, promo, activation.
Traditional Trade ROI Calculator
The Traditional Trade ROI Calculator is built to give Trade Marketing and commercial teams a structured, defensible way to calculate roi on traditional trade investment — promo, distribution, visibility, or coverage spend.