SKU Listing Readiness Checklist
The SKU Listing Readiness Checklist is built to stress-test every listing pitch before it goes to the buyer. It runs through 23 readiness items across six sections, scores each on a 1–3 scale, and returns a clear GO / REVIEW / NO-GO verdict on whether the pitch is ready.
ROI Revenue Per Facing GMROS
The Revenue per Facing and GMROS tool is built to give Trade Marketing, Category and Commercial teams a clear, fact-based view of which SKUs are earning their shelf space — and which are silently dragging the category down.
PLC Diagnostic Tool
The PLC Diagnostic Tool is built to give Trade Marketing and Category teams a structured, evidence-based way to diagnose where a product, brand, or category sits on the Product Life Cycle.
Channel Relevance Selector Tool
The Channel Relevance Selector is built to give Trade Marketing and Commercial teams a structured way to score every retail channel against eight strategic attributes — and rank them objectively for investment, JBPs, and category strategy.
Channel – Categorization – Prioritization Alignment Scorecard
The Channel-Category Prioritization and Alignment Scorecard is built to give Trade Marketing and Category teams a structured view of which channels lead, support, or block each brand or category in the portfolio.
Trade Marketing Customer Classification Tool
The Trade Marketing Customer Classification Tool is built to give Trade Marketing and Sales leaders a structured way to classify every customer in the portfolio against nine weighted criteria.
Business Budget Plans
The Business Budget Plans is built to give commercial and finance teams a structured, disciplined way to build the integrated business budget — revenue, gross margin, marketing, trade, overhead, operating profit.
Trade Marketing Customer Selection Criteria
The Customer Selection Criteria tool is built to give Trade Marketing teams a structured filter to decide which customers make the cut for focused investment, and which do not.
Key Account Scoring Matrix
The Key Account Scoring Matrix is built to give KAM and commercial teams a structured, disciplined way to score each key account on a structured weighted matrix.
Profitability vs Opportunity Matrix
The Profitability versus Opportunity Matrix is built to give Trade Marketing and Commercial leaders a structured way to plot every key customer on two axes — current profitability and future opportunity — and assign each to a clear quadrant.