Marketing Assessment Tool
The Marketing Assessment Tool is built to give marketing and commercial leaders a structured, disciplined way to assess the marketing function across strategy, brand, activation, capability, and measurement.
Customer Investment Scorecard
The Customer Investment Scorecard is built to give Trade Marketing and Sales leaders a structured 12-criteria diagnostic to decide whether a specific customer earns continued or expanded trade investment.
Sales Assessment
The Sales Assessment Tool is built to give sales and commercial leaders a structured, disciplined way to assess the sales function across structure, capability, execution, governance, and tools.
Customer Value Ladder
The Customer Value Ladder is built to give Trade Marketing and Sales leaders a structured way to map every customer relationship onto a four-level ladder — Basic Transaction, Preferred Customer, Development Customer, and Strategic Partner.
Employee Evaluation
The Employee Evaluation Tool is built to give commercial line managers and HR a structured, disciplined way to structured employee evaluation for commercial team members — capability, performance, potential, fit.
Trade Marketing Formula
The Trade Marketing Formula is built to give Trade Marketing leaders and capability development teams a structured, disciplined way to the OliiR Trade Marketing Formula — the seven core variables that drive Trade Marketing impact.
Trade Marketing Audit Tool
The Trade Marketing Audit Tool is built to give commercial leaders and Trade Marketing heads a structured, disciplined way to audit the Trade Marketing function end-to-end — strategy, capability, tools, execution, governance, results.
Trade Marketing Functional Engagement Heatmap
The Trade Marketing Functional Engagement Heatmap is built to give commercial leaders a clear, evidence-based view of how every function across the business engages with Trade Marketing, scored on a 0–9 capability maturity scale.
Pricing Management & Maturity Assessment
The Pricing Management and Maturity Assessment is built to give commercial leaders a structured, evidence-based view of pricing as an organisational capability — scored on 18 dimensions across Mindset, Price Setting, Price Management, and Organisation.
Trade Marketing – Promotions
The Trade Marketing Promotion Planner is built to give Trade Marketing and Sales teams a structured way to plan every promotion against the 12 components that separate disciplined execution from expensive activity.