Sample integrated business P&L with Trade Marketing
The Integrated Business P&L with Trade Marketing is built to give commercial and finance leaders a clear view of where Trade Marketing investment actually sits inside the business P&L — and how every dollar of TM spend links to Net Sales, Gross Profit, and Operating Profit.
Trade Marketing Workforce Planning Worksheet
The Trade Marketing Workforce Planning tool is built to give Trade Marketing and HR leaders a structured way to size the field force from first principles — outlets, focus percentage, calls per day, working days per month.
Marketing Assessment Tool
The Marketing Assessment Tool is built to give marketing and commercial leaders a structured, disciplined way to assess the marketing function across strategy, brand, activation, capability, and measurement.
Trade Marketing Formula
The Trade Marketing Formula is built to give Trade Marketing leaders and capability development teams a structured, disciplined way to the OliiR Trade Marketing Formula — the seven core variables that drive Trade Marketing impact.
Trade Marketing Audit Tool
The Trade Marketing Audit Tool is built to give commercial leaders and Trade Marketing heads a structured, disciplined way to audit the Trade Marketing function end-to-end — strategy, capability, tools, execution, governance, results.
Trade Marketing Functional Engagement Heatmap
The Trade Marketing Functional Engagement Heatmap is built to give commercial leaders a clear, evidence-based view of how every function across the business engages with Trade Marketing, scored on a 0–9 capability maturity scale.
Balanced Scorecard – TRADE MARKETING
The Balanced Scorecard for Trade Marketing is built to give commercial leaders a single, disciplined view of Trade Marketing performance across nine KPIs grouped under the four classic BSC perspectives — Financial, Customer, Process, and Learning & Development.
RACI Matrix for Trade Marketing
The RACI Matrix for Trade Marketing is built to give Trade Marketing and commercial leaders a structured, disciplined way to define who is Responsible, Accountable, Consulted, and Informed for every Trade Marketing decision.
Trade Marketing Plan ( Costings )
The Trade Marketing Plan (Costings) is built to give Trade Marketing planning teams a structured, disciplined way to build the Trade Marketing plan with full costings — activity, customer, channel, period, budget.
Marketing Budget Tool
The Marketing Budget Tool is built to give marketing and finance teams a structured, disciplined way to build the marketing budget from first principles — by brand, channel, activity, period.