9Q_Value_Map_Simple_Dashboard
The 9-Quadrant Value Map is built to give Trade Marketing and commercial teams a structured, defensible way to 9-quadrant value map — plot skus, customers, or channels on a 3×3 strategic grid.
Traditional Trade KPI Framework
The Traditional Trade KPI Framework is designed to give Trade Marketing and Sales leaders a disciplined measurement structure specifically for Traditional Trade channels — where fragmented outlets, sparse data, and execution-dependent performance make Modern Trade KPIs an imperfect fit.
KPIs Comparative Framework — TM, BM & Online
Trade Marketing, Brand Marketing, and Online teams each carry their own KPI vocabulary. The result is that performance conversations across the three functions become difficult — definitions differ, formulas differ, and what looks like the same KPI often is not.