Shopper Centricity Audit
Every commercial organisation today claims to be shopper-centric. Few actually are. The language has shifted faster than the planning, the insight use, the activation and the culture.
Retailer Collaboration Assessment Scorecard
Strategic retailer relationships are usually managed transactionally — JBP to JBP, promo to promo, dispute to dispute. The depth, quality and commercial value of the relationship is rarely assessed in its own right, which leaves both sides under-investing in what matters most.
Scorecard – Retailer Location
Retail location decisions are often made on instinct or on rent economics alone. The harder questions — demographic fit, anchor traffic, accessibility, conversion potential — are answered only after the lease is signed and the underperformance is visible.
Customer Lifetime Value Calculator
The Customer Lifetime Value Calculator is designed to help commercial and marketing teams project the long-term value of a customer with the same rigour applied to any other business case.
4S KPI Brand and Retailer
The 4S KPI Framework — Brand and Retailer is designed to help Trade Marketing and Key Account teams run a structured Joint Business Plan with both parties measuring the same things on the same terms.