Prioritisation Matrix
Score and sort options by impact versus effort. The decision tool for when too many things are competing for too few resources — which is most of the time.
Assessment Matrix – Product Management
Product management capability is often reviewed through subjective opinion rather than a disciplined, comparable framework. The result is unclear gaps, inconsistent talent decisions, and weak alignment between role expectations and individual readiness.
4C Business Evaluation Matrix (4C-BEM)
Commercial reviews often fixate on one lens at a time — the business looks inward at its own performance, or outward at competitors, but rarely both in a single balanced view. The result is a partial picture and decisions skewed by whichever lens dominated the discussion.
Balanced Scorecard
Most Trade Marketing teams face five recurring problems:
Business Strategy Canvas
The Business Strategy Canvas defines where the business competes, how it wins, what must structurally change, and how the organization aligns to deliver it.
Strategy Map
A single-page strategy map — connects mission, vision, objectives and functional priorities so the whole commercial organisation reads the same page.
Porters 5 Forces Quick-Ref
A printable single-page summary of the 5 Forces framework — the executive cheat sheet that supports the full deck (Tool 10).
PEST Analysis
The original four-factor environmental scan — useful when Legal and Environmental are not material to the specific decision. The lighter cousin of PESTLE.
PESTLE Analysis
A printable single-page summary of the PESTLE framework — the executive briefing companion to the full deck (Tool 15).
Balanced Scorecard
Performance management on four perspectives — Financial, Customer, Internal Business, Learning & Innovation. The discipline that prevents managing one number while losing the business.