Prioritization Matrix TOOL
The Prioritization Matrix Tool is built to give any commercial team facing decisions a structured, disciplined way to score any set of options on importance and effort, then plot on a 2×2 matrix.
Simple Prioritization Matrix
Plans accumulate items faster than capacity. Without a simple prioritisation method, the calendar fills with whatever arrived most recently.
Client Self Assessment Matrix
Trade Marketing capability assessment is often run by consultants who interpret rather than diagnose — leaving the client without internal ownership of the assessment outcome.
Risk Assessment Matrix
Risk discussions often produce long lists without scoring — making it impossible to focus mitigation effort on what actually matters.
Strategy and Tactics Matrix Template
Strategic choices often fail to translate into specific tactical actions — leaving teams aligned at the level of intent but improvising at the level of execution.
DC-PEST Tool
An extended environmental scan that adds Demographic and Category dimensions to the classic PEST framework — sharper for FMCG commercial planning.
McKinsey 9 Box
Score business units on Industry Attractiveness × Competitive Position. Tool maps each to one of five strategic boxes — Invest, Selective Growth, Selectivity, Harvest, Divest.
4C Matrix
The Trade Marketing operating framework — aligns plans, investments and execution across the four commercial dimensions.
Business Strategy Canvas
A one-page commercial control document. Defines where you compete, how you win, and how the organisation aligns to deliver it — across six structured quadrants. Built for senior commercial teams.
Prioritisation Matrix Tool Quick-Ref
An overview of the Excel-based prioritisation scoring tool — paired with Tool 18 (Prioritisation Matrix framework) for practical scoring of options.