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Simple Prioritization Matrix

Plans accumulate items faster than capacity. Without a simple prioritisation method, the calendar fills with whatever arrived most recently.
$0.00

Tool's Overview

Plans accumulate items faster than capacity. Without a simple prioritisation method, the calendar fills with whatever arrived most recently.

The Simple Prioritization Matrix provides a two-axis impact-effort matrix for ranking initiatives.

It replaces arrival-order planning with disciplined sequencing.

What This Tool Does

This tool enables Trade Marketing and Sales teams to:

  • Plot initiatives against impact and effort
  • Surface high-impact / low-effort quick wins
  • Park or stop low-impact / high-effort items
  • Sequence by quadrant deliberately
  • Train teams in prioritisation

When to Use This Tool

This tool is typically used when:

  • Sequencing initiatives
  • Pushing back on overloaded plans
  • Training teams in prioritisation
  • Quarterly review and re-sequencing

Who Should Use This Tool

This tool is intended for:

  • Trade Marketing Managers and Heads
  • Brand Managers and Category Managers
  • Sales and Distribution leadership
  • Strategy and commercial planning teams
  • Market entry and expansion teams

It is equally relevant for FMCG brand owners managing in-house teams and for distributors operating across multiple categories and channels.

How the Tool Is Structured

The tool is organised into the following working sections:

  • Instructions – framework guidance
  • Prioritization Matrix – two-axis worksheet

This ensures plans are sequenced by value, not arrival.

Access Options

Free

$0

Select

$99

Unlimited

$999

FAQs

Do I need special software?

No, All tools are built in Microsoft Office.

Download links are sent by email.

Yes, they are fully editable.

Proprietary to OliiR Academy – For internal use only.

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