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  • Tool ID: 3015
  • Author: OliiR Academy

Advertising Metrics – KPIs

The Advertising Metrics KPIs deck is designed to give Marketing teams and the leadership that funds them a defined reference for how advertising performance should be measured and assessed.
$0.00
  • Tool ID: 3015
  • Author: OliiR Academy

Tool's Overview

The Advertising Metrics KPIs deck is designed to give Marketing teams and the leadership that funds them a defined reference for how advertising performance should be measured and assessed.

It replaces the common over-reliance on reach and impression numbers with a structured library that includes effectiveness, frequency, ROI, and contribution, so that advertising conversations move from media volume to commercial return.

What This Tool Does

This reference deck enables Marketing teams to:

  • Define and standardise core Advertising KPIs across paid, owned, and earned channels
  • Document formulas, data sources, and benchmarks for each measure
  • Hold creative agencies and media buyers to consistent accountability
  • Distinguish reach metrics from effectiveness and contribution metrics

The deck moves advertising review from vanity reach to defensible commercial measurement.

When to Use This Tool

This deck is typically used when:

  • Briefing or selecting a new creative or media agency
  • Setting performance KPIs for an advertising campaign
  • Conducting post-campaign reviews and ROI assessments
  • Aligning Marketing and Finance on which advertising measures matter

Who Should Use This Tool

This deck is intended for:

  • Marketing Directors and Brand Managers
  • Media planners and agency account leads
  • Commercial Directors reviewing advertising spend
  • Finance Business Partners validating Marketing return

It is equally relevant for in-house marketing functions and for agency-managed advertising programmes.

How the Tool Is Structured

The deck is organised as a structured KPI catalogue:

  • Cover and purpose section establishing the reference framing
  • One KPI per slide with definition, formula, data source, and rationale
  • Grouped sections covering reach, frequency, effectiveness, and ROI

This ensures the deck supports rigorous advertising decisions before, during, and after a campaign.

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  • Download in Microsoft Formats.
  • Excel, Word, PowerPoint.
  • Fully editable, ready to implement.

FAQs

Do I need special software?

No, All tools are built in Microsoft Office.

Download links are sent by email.

Yes, they are fully editable.

Proprietary to OliiR Academy – For internal use only.

  • Testimonials
Before this program, our trade marketing team was stuck in 'execution mode'—constantly firefighting and reacting to sales requests. This course gave them the structure to stop fixing gaps and start leading the category strategy. They are finally operating as the engine room of our commercial growth.
— Commercial Director, Global FMCG Manufacturer
The biggest impact has been on our internal alignment. We used to have Sales, Marketing, and Trade working in silos, often with competing priorities. The Mini-MBA created a shared language and a single commercial rhythm. Now, when we approach a retailer, we speak with one unified voice.
— VP of Sales & Marketing, Regional Distributor
Trade spend is our second biggest P&L line, yet we were spending it on instinct. This program gave my team the financial discipline to actually measure ROI. We’ve stopped the 'surprise promotions' and started building investment models that actually justify the funding.
— General Manager, Food & Beverage
Our conversations with buyers have completely changed. We moved from simply pushing SKUs to presenting data-backed category stories that defend our shelf space. The team now has the confidence to justify listings and challenge retailers with insights, not just price.
— Head of Modern Trade, Personal Care Brand
What I appreciate most is the practicality. My team didn't just learn theory; they came back with ready-to-use JBP templates and Scorecards that we implemented immediately. It brought order and predictability to our daily work routine.
— HR Director, Consumer Goods
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