Channel scorecard design is full of subtle traps, too many metrics, vanity indicators, missing velocity, that most teams discover only after the scorecard has been live for a year.
The Channel Scorecard – What Not To Do deck catalogues common scorecard design mistakes.
It replaces scorecard-from-scratch design with explicit anti-patterns to avoid.
This tool enables Trade Marketing and Sales teams to:
This tool is typically used when:
This tool is intended for:
It is equally relevant for FMCG brand owners managing in-house teams and for distributors operating across multiple categories and channels.
The tool is organised into the following working sections:
This ensures scorecard design avoids the predictable failure modes.
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No, All tools are built in Microsoft Office.
Download links are sent by email.
Yes, they are fully editable.
Proprietary to OliiR Academy – For internal use only.
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