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  • Tool ID: 4001
  • Author: OliiR Academy

Level 1 – Trade Marketing Representative (TMR)

Many organisations define field-level Trade Marketing roles inconsistently — borrowing from Sales templates, blurring accountability between merchandising and trade, and leaving execution standards open to interpretation. The Trade Marketing Representative (TMR) Job Description provides a clear, purpose-built definition of the foundational TM execution role.
$0.00
  • Tool ID: 4001
  • Author: OliiR Academy

Tool's Overview

Many organisations define field-level Trade Marketing roles inconsistently, borrowing from Sales templates, blurring accountability between merchandising and trade, and leaving execution standards open to interpretation. The Trade Marketing Representative (TMR) Job Description provides a clear, purpose-built definition of the foundational TM execution role.

It replaces generic field-rep descriptions with a structured definition built around visibility discipline, planogram adherence, promotional execution, and reliable market intelligence, the actual day-to-day work of Trade Marketing at the store level.

The document gives commercial and HR teams a single reference for hiring, onboarding, performance reviews, and capability planning at the entry point of the Trade Marketing function.

What This Tool Does

This Job Description enables Trade Marketing and HR teams to:

  • Define the TMR role with clarity on purpose, scope, and reporting
  • Set field-execution responsibilities across visibility, planogram, promotions, and NPD
  • Establish measurable performance indicators built around execution discipline rather than commercial negotiation
  • Distinguish execution ownership from commercial decision-making authority
  • Provide a baseline for progression into higher levels of Trade Marketing capability

The document moves the TMR role from an informal field-rep description to a structured, professional standard.

When to Use This Tool

This tool is typically used when:

  • Recruiting or hiring for entry-level field-based Trade Marketing roles
  • Onboarding new joiners and clarifying role expectations
  • Conducting annual performance reviews or capability assessments
  • Restructuring the Trade Marketing organisation or aligning roles across markets
  • Building or refreshing the Trade Marketing capability ladder
  • Resolving role overlap between Sales, Merchandising, and Trade Marketing

Who Should Use This Tool

This tool is intended for:

  • Heads of Trade Marketing and Channel
  • HR Business Partners supporting commercial functions
  • Trade Marketing leaders responsible for capability and structure
  • Recruitment and talent acquisition teams
  • Capability development and learning leads

It is equally relevant for brand owners managing in-house Trade Marketing teams and distributors structuring their field Trade Marketing function.

How the Tool Is Structured

The Job Description is organised into six working sections:

  • Role Purpose – the operational mandate of the role
  • Scope and Positioning – channel, territory, and key working relationships
  • Core Responsibilities – execution, planogram, promotion, NPD, audit, and market intelligence duties
  • Performance and Measurement – execution-led indicators including visibility, planogram, and audit scores
  • Tools and Operating Discipline – audit checklists, POSM tracking, reporting routines, and visit planning
  • Professional Development and Role Boundaries – progression path, authority limits, and capability boundaries

This ensures the document is operational and immediately usable for hiring, onboarding, and performance management.

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  • Download in Microsoft Formats.
  • Excel, Word, PowerPoint.
  • Fully editable, ready to implement.

FAQs

Do I need special software?

No, All tools are built in Microsoft Office.

Download links are sent by email.

Yes, they are fully editable.

Proprietary to OliiR Academy – For internal use only.

  • Testimonials
Before this program, our trade marketing team was stuck in 'execution mode'—constantly firefighting and reacting to sales requests. This course gave them the structure to stop fixing gaps and start leading the category strategy. They are finally operating as the engine room of our commercial growth.
— Commercial Director, Global FMCG Manufacturer
The biggest impact has been on our internal alignment. We used to have Sales, Marketing, and Trade working in silos, often with competing priorities. The Mini-MBA created a shared language and a single commercial rhythm. Now, when we approach a retailer, we speak with one unified voice.
— VP of Sales & Marketing, Regional Distributor
Trade spend is our second biggest P&L line, yet we were spending it on instinct. This program gave my team the financial discipline to actually measure ROI. We’ve stopped the 'surprise promotions' and started building investment models that actually justify the funding.
— General Manager, Food & Beverage
Our conversations with buyers have completely changed. We moved from simply pushing SKUs to presenting data-backed category stories that defend our shelf space. The team now has the confidence to justify listings and challenge retailers with insights, not just price.
— Head of Modern Trade, Personal Care Brand
What I appreciate most is the practicality. My team didn't just learn theory; they came back with ready-to-use JBP templates and Scorecards that we implemented immediately. It brought order and predictability to our daily work routine.
— HR Director, Consumer Goods
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