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  • Tool ID: 4002
  • Author: OliiR Academy

Level 2 – Trade Marketing Executive (TME)

Most organisations under-define the first professional leadership layer in Trade Marketing — the role that turns plans into disciplined territory execution. Without clarity, the layer collapses into either an oversized field rep or an undersized channel manager.
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  • Tool ID: 4002
  • Author: OliiR Academy

Tool's Overview

Most organisations under-define the first professional leadership layer in Trade Marketing, the role that turns plans into disciplined territory execution. Without clarity, the layer collapses into either an oversized field rep or an undersized channel manager.

The Trade Marketing Executive (TME) Job Description provides a structured definition of this transition layer, the role that owns execution performance across a defined territory, channel, or customer portfolio.

It replaces ambiguous role descriptions with a clear specification covering activation leadership, promotional readiness, planogram governance, and execution KPI ownership.

What This Tool Does

This Job Description enables Trade Marketing and HR teams to:

  • Define the TME role as the first professional leadership layer within Trade Marketing
  • Set responsibilities for territory-level activation, promotion readiness, and visibility compliance
  • Establish performance expectations around execution quality and audit improvement
  • Clarify the boundary between TME leadership and field-level TMR execution
  • Position the role as a structured progression step toward Channel or Category Trade Marketing leadership

The document gives the TME layer the structured definition it usually lacks.

When to Use This Tool

This tool is typically used when:

  • Recruiting or hiring for the first professional leadership layer in Trade Marketing
  • Onboarding new joiners and clarifying role expectations
  • Conducting annual performance reviews or capability assessments
  • Restructuring the Trade Marketing organisation or aligning roles across markets
  • Building or refreshing the Trade Marketing capability ladder
  • Resolving role overlap between Sales, Merchandising, and Trade Marketing

Who Should Use This Tool

This tool is intended for:

  • Heads of Trade Marketing and Channel
  • HR Business Partners supporting commercial functions
  • Trade Marketing leaders responsible for capability and structure
  • Recruitment and talent acquisition teams
  • Capability development and learning leads

It is equally relevant for brand owners managing in-house Trade Marketing teams and distributors structuring their field Trade Marketing function.

How the Tool Is Structured

The Job Description is organised into six working sections:

  • Role Purpose – territory-level execution leadership mandate
  • Scope and Positioning – channel, territory, and field-team coordination scope
  • Core Responsibilities – activation delivery, promotional readiness, planogram and visibility governance
  • Performance and Measurement – territory execution compliance, promotion quality, and audit improvement
  • Tools and Operating Discipline – execution dashboards, merchandising compliance systems, and reporting tools
  • Professional Development and Role Boundaries – transition from execution to execution leadership and progression pathway

This ensures the document is structured, practical, and ready for use in real commercial settings.

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  • Download in Microsoft Formats.
  • Excel, Word, PowerPoint.
  • Fully editable, ready to implement.

FAQs

Do I need special software?

No, All tools are built in Microsoft Office.

Download links are sent by email.

Yes, they are fully editable.

Proprietary to OliiR Academy – For internal use only.

  • Testimonials
Before this program, our trade marketing team was stuck in 'execution mode'—constantly firefighting and reacting to sales requests. This course gave them the structure to stop fixing gaps and start leading the category strategy. They are finally operating as the engine room of our commercial growth.
— Commercial Director, Global FMCG Manufacturer
The biggest impact has been on our internal alignment. We used to have Sales, Marketing, and Trade working in silos, often with competing priorities. The Mini-MBA created a shared language and a single commercial rhythm. Now, when we approach a retailer, we speak with one unified voice.
— VP of Sales & Marketing, Regional Distributor
Trade spend is our second biggest P&L line, yet we were spending it on instinct. This program gave my team the financial discipline to actually measure ROI. We’ve stopped the 'surprise promotions' and started building investment models that actually justify the funding.
— General Manager, Food & Beverage
Our conversations with buyers have completely changed. We moved from simply pushing SKUs to presenting data-backed category stories that defend our shelf space. The team now has the confidence to justify listings and challenge retailers with insights, not just price.
— Head of Modern Trade, Personal Care Brand
What I appreciate most is the practicality. My team didn't just learn theory; they came back with ready-to-use JBP templates and Scorecards that we implemented immediately. It brought order and predictability to our daily work routine.
— HR Director, Consumer Goods
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