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  • Tool ID: 8040
  • Author: OliiR Academy

Market Evaluation Criteria

Market evaluation often relies on whichever criteria came up first in the conversation — leading to inconsistent comparisons across markets and decisions that don't hold up under scrutiny.
$0.00
  • Tool ID: 8040
  • Author: OliiR Academy

Tool's Overview

Market evaluation often relies on whichever criteria came up first in the conversation, leading to inconsistent comparisons across markets and decisions that don't hold up under scrutiny.

The Market Evaluation Criteria tool provides a structured set of criteria for evaluating market attractiveness and entry priorities.

It replaces opportunistic criteria selection with a disciplined evaluation framework.

What This Tool Does

This tool enables Trade Marketing and Sales teams to:

  • Apply a consistent set of evaluation criteria across markets
  • Score each market against defined criteria
  • Surface relative attractiveness in a comparable format
  • Inform sequencing of market entry priorities
  • Provide governance-ready market evaluation documentation

When to Use This Tool

This tool is typically used when:

  • When evaluating multiple market entry opportunities
  • When sequencing geographic expansion
  • When briefing boards or principals on market priorities
  • When stress-testing market entry business cases

Who Should Use This Tool

This tool is intended for:

  • Trade Marketing Managers and Heads
  • Brand Managers and Category Managers
  • Sales and Distribution leadership
  • Strategy and commercial planning teams
  • Market entry and expansion teams

It is equally relevant for FMCG brand owners managing in-house teams and for distributors operating across multiple categories and channels.

How the Tool Is Structured

The tool is organised into the following working sections:

  • Instructions – evaluation framework guidance
  • Evaluation Criteria – the structured criteria scoring worksheet

This ensures market evaluation is consistent and defensible.

Access Options

Free

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  • Access Level
    Limited set of essential
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  • Best For
    Individuals     exploring capability support.

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$99

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  • Access Level
    Choose up to 10 premium tools.
  • Best For
    Teams     looking for focused, project-based support.

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$999

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  • Access Level
    Full access     for one year to all tools.
  • Best For
    Organizations     seeking
    structured capability building.
  • Download in Microsoft Formats.
  • Excel, Word, PowerPoint.
  • Fully editable, ready to implement.

FAQs

Do I need special software?

No, All tools are built in Microsoft Office.

Download links are sent by email.

Yes, they are fully editable.

Proprietary to OliiR Academy – For internal use only.

  • Testimonials
Before this program, our trade marketing team was stuck in 'execution mode'—constantly firefighting and reacting to sales requests. This course gave them the structure to stop fixing gaps and start leading the category strategy. They are finally operating as the engine room of our commercial growth.
— Commercial Director, Global FMCG Manufacturer
The biggest impact has been on our internal alignment. We used to have Sales, Marketing, and Trade working in silos, often with competing priorities. The Mini-MBA created a shared language and a single commercial rhythm. Now, when we approach a retailer, we speak with one unified voice.
— VP of Sales & Marketing, Regional Distributor
Trade spend is our second biggest P&L line, yet we were spending it on instinct. This program gave my team the financial discipline to actually measure ROI. We’ve stopped the 'surprise promotions' and started building investment models that actually justify the funding.
— General Manager, Food & Beverage
Our conversations with buyers have completely changed. We moved from simply pushing SKUs to presenting data-backed category stories that defend our shelf space. The team now has the confidence to justify listings and challenge retailers with insights, not just price.
— Head of Modern Trade, Personal Care Brand
What I appreciate most is the practicality. My team didn't just learn theory; they came back with ready-to-use JBP templates and Scorecards that we implemented immediately. It brought order and predictability to our daily work routine.
— HR Director, Consumer Goods
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