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  • Tool ID: 3014
  • Author: OliiR Academy

Marketing Metrics – KPIs

The Marketing Metrics KPIs deck is designed to give Marketing and Commercial leaders a single reference for the measures that connect Marketing activity to commercial outcome.
$0.00
  • Tool ID: 3014
  • Author: OliiR Academy

Tool's Overview

The Marketing Metrics KPIs deck is designed to give Marketing and Commercial leaders a single reference for the measures that connect Marketing activity to commercial outcome.

It replaces the common pattern of Marketing reporting on activity (campaigns run, impressions delivered) while Commercial leadership wants outcome (revenue contribution, share movement) with a defined library that bridges both, so the Marketing review stops being a parallel conversation.

What This Tool Does

This reference deck enables Marketing teams to:

  • Define and standardise core Marketing KPIs from awareness through to contribution
  • Document formulas and data sources for each measure
  • Bridge activity-level reporting and outcome-level accountability
  • Establish a measurement vocabulary shared between Marketing and Commercial

The deck moves Marketing reporting from "what we did" to "what it produced".

When to Use This Tool

This deck is typically used when:

  • Designing or rebuilding a Marketing reporting framework
  • Aligning Marketing scorecards with Commercial review structures
  • Briefing a new agency on which measures the business holds them to
  • Onboarding new Marketing managers or category leads

Who Should Use This Tool

This deck is intended for:

  • Marketing Directors and Brand Managers
  • Commercial Directors reviewing Marketing return
  • Trade Marketing teams interfacing with Brand Marketing
  • Agency leads and media planners managing client KPIs

It is equally relevant for principal brand teams and for distributor marketing functions.

How the Tool Is Structured

The deck is organised as a structured KPI catalogue:

  • Cover and purpose section establishing the reference framing
  • One KPI per slide with definition, formula, data source, and rationale
  • Grouped sections covering awareness, engagement, conversion, and contribution

This ensures the deck supports both internal Marketing governance and cross-functional accountability.

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  • Download in Microsoft Formats.
  • Excel, Word, PowerPoint.
  • Fully editable, ready to implement.

FAQs

Do I need special software?

No, All tools are built in Microsoft Office.

Download links are sent by email.

Yes, they are fully editable.

Proprietary to OliiR Academy – For internal use only.

  • Testimonials
Before this program, our trade marketing team was stuck in 'execution mode'—constantly firefighting and reacting to sales requests. This course gave them the structure to stop fixing gaps and start leading the category strategy. They are finally operating as the engine room of our commercial growth.
— Commercial Director, Global FMCG Manufacturer
The biggest impact has been on our internal alignment. We used to have Sales, Marketing, and Trade working in silos, often with competing priorities. The Mini-MBA created a shared language and a single commercial rhythm. Now, when we approach a retailer, we speak with one unified voice.
— VP of Sales & Marketing, Regional Distributor
Trade spend is our second biggest P&L line, yet we were spending it on instinct. This program gave my team the financial discipline to actually measure ROI. We’ve stopped the 'surprise promotions' and started building investment models that actually justify the funding.
— General Manager, Food & Beverage
Our conversations with buyers have completely changed. We moved from simply pushing SKUs to presenting data-backed category stories that defend our shelf space. The team now has the confidence to justify listings and challenge retailers with insights, not just price.
— Head of Modern Trade, Personal Care Brand
What I appreciate most is the practicality. My team didn't just learn theory; they came back with ready-to-use JBP templates and Scorecards that we implemented immediately. It brought order and predictability to our daily work routine.
— HR Director, Consumer Goods
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