Sales and Marketing function audits often produce general observations without the structured framework needed to drive capability investment decisions.
The Sales and Marketing Audit Plan provides a structured audit plan with explicit dimensions, scoring, and capability development priorities.
It replaces general observations with disciplined audit discipline.
This tool enables Trade Marketing and Sales teams to:
This tool is typically used when:
This tool is intended for:
It is equally relevant for FMCG brand owners managing in-house teams and for distributors operating across multiple categories and channels.
The tool is organised into the following working sections:
This ensures function audits drive investment, not just observation.
Free
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Unlimited
No, All tools are built in Microsoft Office.
Download links are sent by email.
Yes, they are fully editable.
Proprietary to OliiR Academy – For internal use only.
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