Scorecard – Channels Of Distribution – 3 Month Evaluation

New channels are often launched with optimism and reviewed too late. By the time the business notices a shortfall, three quarters have passed and corrective decisions become expensive. The 3-Month Channel Evaluation Scorecard exists to close that gap.

It replaces the common pattern of subjective channel reviews, where opinion outweighs evidence, with a disciplined 90-day checklist that surfaces revenue, penetration, and cannibalisation in a single view.

The output is a structured early-warning read that tells the leadership team whether a new channel is performing on plan, drifting, or quietly stealing volume from existing channels.