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  • Tool ID: 3016
  • Author: OliiR Academy

Trade Marketing Metrics – KPIs

The Trade Marketing Metrics KPIs deck is designed to give Trade Marketing teams a definitive reference for the measures that govern the discipline — from shelf and distribution metrics through promotional evaluation to incremental sales attribution.
$0.00
  • Tool ID: 3016
  • Author: OliiR Academy

Tool's Overview

The Trade Marketing Metrics KPIs deck is designed to give Trade Marketing teams a definitive reference for the measures that govern the discipline, from shelf and distribution metrics through promotional evaluation to incremental sales attribution.

It replaces the inconsistent measurement habits that often hide under "Trade Marketing performance" with a clear, defined library of formulas, rationale, and data sources, anchored in 35 years of practitioner experience across 32 markets.

What This Tool Does

This reference deck enables Trade Marketing teams to:

  • Establish a shared definition for every core Trade Marketing KPI
  • Document formulas, data sources, and rationale for each measure
  • Standardise reporting across categories, channels, and markets
  • Provide a credible reference for cross-functional conversations with Sales, Marketing, and Finance

The deck moves Trade Marketing measurement from team-by-team interpretation to a single disciplined standard.

When to Use This Tool

This deck is typically used when:

  • Designing or rebuilding a Trade Marketing scorecard
  • Onboarding new Trade Marketing managers or category leads
  • Aligning Trade Marketing reporting with Sales and Finance reviews
  • Briefing a new distributor or principal on Trade Marketing measurement

Who Should Use This Tool

This deck is intended for:

  • Trade Marketing Directors, Heads, and Managers
  • Key Account Managers running customer reviews
  • Commercial Directors and Sales leadership
  • Distributor commercial teams interfacing with principals

It is equally relevant for principal brand owners, distributors, and joint commercial structures.

How the Tool Is Structured

The deck is organised as a structured KPI catalogue:

  • Cover and purpose section establishing the reference framing
  • One KPI per slide with definition, formula, data source, and rationale
  • Grouped sections covering distribution, visibility, promotion, and incrementality

This ensures the deck is the cornerstone reference for any Trade Marketing scorecard or review.

Access Options

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  • Download in Microsoft Formats.
  • Excel, Word, PowerPoint.
  • Fully editable, ready to implement.

FAQs

Do I need special software?

No, All tools are built in Microsoft Office.

Download links are sent by email.

Yes, they are fully editable.

Proprietary to OliiR Academy – For internal use only.

  • Testimonials
Before this program, our trade marketing team was stuck in 'execution mode'—constantly firefighting and reacting to sales requests. This course gave them the structure to stop fixing gaps and start leading the category strategy. They are finally operating as the engine room of our commercial growth.
— Commercial Director, Global FMCG Manufacturer
The biggest impact has been on our internal alignment. We used to have Sales, Marketing, and Trade working in silos, often with competing priorities. The Mini-MBA created a shared language and a single commercial rhythm. Now, when we approach a retailer, we speak with one unified voice.
— VP of Sales & Marketing, Regional Distributor
Trade spend is our second biggest P&L line, yet we were spending it on instinct. This program gave my team the financial discipline to actually measure ROI. We’ve stopped the 'surprise promotions' and started building investment models that actually justify the funding.
— General Manager, Food & Beverage
Our conversations with buyers have completely changed. We moved from simply pushing SKUs to presenting data-backed category stories that defend our shelf space. The team now has the confidence to justify listings and challenge retailers with insights, not just price.
— Head of Modern Trade, Personal Care Brand
What I appreciate most is the practicality. My team didn't just learn theory; they came back with ready-to-use JBP templates and Scorecards that we implemented immediately. It brought order and predictability to our daily work routine.
— HR Director, Consumer Goods
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