Trade Marketing Questionaire

Most organisations assume their Trade Marketing function is working, without ever testing what it actually covers. Responsibilities are inferred, gaps go unnoticed, and the function is judged by how busy it looks rather than by the areas it is meant to own.

The Trade Marketing Questionnaire replaces that assumption with a structured check. It works through the core expertise areas a mature Trade Marketing function should cover and asks a simple question of each, is this being done, yes or no.

The result is an honest, area-by-area picture of where Trade Marketing is genuinely operating and where it is absent, a baseline that turns a vague sense of having Trade Marketing into a defensible view of what the function does and does not do.