Promotion Proposal Brief Template
Promo proposals are often drafted in different formats by different KAMs — making them impossible to evaluate consistently or fast-track for approval.
Level 3 – Trade Marketing Manager or Channel Manager (TAM)
Trade Marketing Manager roles are often described in commercial generalities — long on responsibility, short on the structural detail needed to actually run a channel. As a result, the role becomes either a glorified executive or an under-equipped strategist.
Level 4 – Trade Marketing Strategy and Planning Manager (TSPM)
Senior Trade Marketing planning roles are often defined informally — assembled from the responsibilities the Head of Trade Marketing has no time for, rather than designed as a structured strategic discipline. The result is a role that owns everything in name and very little in practice.
Level 5 – Head of Trade Marketing or Director of Trade Marketing (HTM)
Heads of Trade Marketing are too often appointed without a clear, structured definition of what the apex role actually owns. The result is a role that defaults to firefighting and reporting rather than building the commercial engine the function is meant to be.
Internal Cross-Functional Commercial Capability Self Assessment
Commercial capability is usually assessed function by function — Sales, Trade Marketing, Marketing, Finance, Supply. The cross-functional joins, where collective performance is actually decided, are rarely assessed at all.
Level 1 – Trade Marketing Representative (TMR)
Many organisations define field-level Trade Marketing roles inconsistently — borrowing from Sales templates, blurring accountability between merchandising and trade, and leaving execution standards open to interpretation. The Trade Marketing Representative (TMR) Job Description provides a clear, purpose-built definition of the foundational TM execution role.
Level 2 – Trade Marketing Executive (TME)
Most organisations under-define the first professional leadership layer in Trade Marketing — the role that turns plans into disciplined territory execution. Without clarity, the layer collapses into either an oversized field rep or an undersized channel manager.