Scorecard – Channel Post Launch Evaluation
Most channel launches are reviewed too softly. The narrative around effort, partnership, and progress crowds out the harder evaluation of whether the channel is earning its place in the portfolio.
Scorecard – New Channel Baseline Management Areas
A channel is often declared launched the moment the first sales are booked. The reality is that without baseline management discipline, the channel is exposed — invisible outlets, undocumented pricing, undefined service standards, and informal reporting.
Scorecard – Pricing Construction Readiness
Distribution-led pricing is often built one layer at a time, without a check on whether the underlying foundations are in place. The result is a price architecture that looks coherent on paper but leaks margin in execution.
Scorecard – Retailer Location
Retail location decisions are often made on instinct or on rent economics alone. The harder questions — demographic fit, anchor traffic, accessibility, conversion potential — are answered only after the lease is signed and the underperformance is visible.
KPIs Comparative Framework — TM, BM & Online
Trade Marketing, Brand Marketing, and Online teams each carry their own KPI vocabulary. The result is that performance conversations across the three functions become difficult — definitions differ, formulas differ, and what looks like the same KPI often is not.
Customer Lifetime Value Calculator
The Customer Lifetime Value Calculator is designed to help commercial and marketing teams project the long-term value of a customer with the same rigour applied to any other business case.
Sales Performance Metrics Calculator
The Sales Performance Metrics Calculator is designed to help Sales and Commercial leaders run disciplined performance reviews using a standardised set of core sales measures.
Sales Metrics – KPIs
The Sales Metrics KPIs deck is designed to give Sales leaders and their teams a single reference point for the measures that actually run a sales function — productivity, pipeline conversion, and growth-led profitability.
Marketing Metrics – KPIs
The Marketing Metrics KPIs deck is designed to give Marketing and Commercial leaders a single reference for the measures that connect Marketing activity to commercial outcome.