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New Market Assessment

Assess a new market
Tool # 9008

New Market Entry Prioritization

Prioritise markets to enter
Tool # 9007

Competitive Analysis Tool 2

Deeper competitor analysis
Tool # 9006

Sales Forecast

Forecast sales with confidence
Tool # 9005

Competitive Analysis Tool 1

Analyse your competitors
Tool # 9004

Price List Design

Design your price list
Tool # 9003

Pricing Environment Assessment

Assess the pricing environment
Tool # 9002

Competitive Strength Evaluation

Score your competitive strength
Tool # 9001

Global Trade Channel Matrix FMCG

Global FMCG channel map
Tool # 8146

TM Tailored Trade Marketing Objectives by Channel

Set objectives by channel
Tool # 8145

Distributor Models

Compare distributor operating models
Tool # 8144

Trade Marketing Responsibilities by Domain

Map responsibilities by domain
Tool # 8143

RACI Matrix TM Function

Map TM roles, ownership
Tool # 8142

Nestle Coffee Merchandising Placement Tool

Plan shelf placement (example)
Tool # 8141

MSL All Channels

Set must-stock lists
Tool # 8140

Trade Channel Matrix Gulf

Gulf trade channel map
Tool # 8139

UAE Modern Trade Brands

UAE modern-trade brand reference
Tool # 8138

Expanded Trade Marketing Tactics Decision Matrix

Choose the right tactics
Tool # 8137

Listing Documents – Three Reference Categories

Standardise your listing documents
Tool # 8136

Listing Data UAE

UAE listing data reference
Tool # 8135

TM Financial Expenses Control and Ownership Matrix

Control TM spend ownership
Tool # 8134

Product Segmentation for Trade Marketing

Segment products for trade marketing
Tool # 8133

Simple Trade Marketing Budget

Build a simple budget
Tool # 8132

TM Checklist – Local to Regional Trade Marketing Alignment

Align local to regional
Tool # 8131

Product Category Segmentation for Trade Marketing

Segment categories for trade marketing
Tool # 8130

Simplified Category Audit Tool

Audit categories quickly
Tool # 8129

Trade Marketing Governance Multi-Level Framework

Govern trade marketing end-to-end
Tool # 8128

Trade Marketing – Integrated P&L by Channel

See P&L by channel
Tool # 8127

Trade Marketing Expenses and Codes

Code trade marketing expenses
Tool # 8126

Types of Promotions by Category Role

Match promotions to category role
Tool # 8125

Portfolio Categorisation in Marketing

Categorise your portfolio
Tool # 8124

TM Simple Category Classification Matrix

Classify your categories simply
Tool # 8123