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Promo Plan vs Category Strategy Checklist

Check promos against strategy
Tool # 8122

Promotion Proposal Brief Template

Brief a promotion proposal
Tool # 8121

Brand to Sub-Category Alignment Exercise

Align brands to subcategories
Tool # 8120

Facing vs Sales Uplift Scenario Template

Model facings versus sales
Tool # 8119

EBIT Calculation

Calculate EBIT clearly
Tool # 8118

Trade Marketing Category Prioritization

Prioritise categories for investment
Tool # 8117

Trade Marketing Effectiveness Scorecard

Score trade marketing effectiveness
Tool # 8116

Simple Prioritization Matrix

Prioritise quickly and simply
Tool # 8115

Account Segmentation Criteria

Define account segmentation criteria
Tool # 8114

KAM Account Segmentation Criteria

Segment your key accounts
Tool # 8113

SMART Objectives

Write SMART objectives
Tool # 8112

TM Calendar Template

Plan your TM calendar
Tool # 8111

KAM Commercial Plan

Build a key-account plan
Tool # 8110

Five Evolution Stages of KAM Relationships

Five stages of KAM
Tool # 8109

KAM Analysis Fields

Structure key-account analysis
Tool # 8108

Trade Marketing – Post Promotional Analysis

Analyse promotions after running
Tool # 8106

Trade Marketing – Promotional Framework

Frame your promotional plan
Tool # 8105

Sales and Marketing Audit Plan

Audit sales and marketing
Tool # 8104

Demographic Analysis

Analyse market demographics
Tool # 8103

TM Retailer Themes Plan

Plan retailer activation themes
Tool # 8102

TM Branding Plan

Plan your branding
Tool # 8101

TM Brand Channel and Tactics Plan

Plan brand, channel, tactics
Tool # 8100

TM Investments Plan

Plan trade marketing investment
Tool # 8099

TM POS Resources

Plan point-of-sale resources
Tool # 8098

TM Human Resource CY Plan Template

Plan this year's resources
Tool # 8097

TM Human Resource Planning Template

Plan trade marketing resources
Tool # 8096

Trade Marketing Retail Profile

Profile your retail landscape
Tool # 8095

Template – Competitive Analysis

Run a competitive analysis
Tool # 8094

Template – Pricing Management Summary

Summarise pricing management
Tool # 8093

Shopper Profile

Profile your shopper
Tool # 8092

Principal Readiness to Engage Distributor – Dashboard

Are you distributor-ready?
Tool # 8091

RACI Alignment for Pricing Accountability

Who owns pricing decisions
Tool # 8090